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Toy Fair

BY THE TOY UNIVERSE

Welcome to The ATA’s Annual Sydney Mid-Year Fair

Spread across two levels, this year’s Fair brings together a fantastic range of exhibitors showcasing products designed to help your store stand out. From...

2026 ATA Product of the Year Awards

At the 2026 Industry Awards Ceremony, the ATA had the privilege of handing out the prestigious Product of the Year Awards. These Awards are...

ATA Toy Hobby & Licensing Fair 2026 – Event Highlights

As the official media partner of the Australian Toy Association, Bugg Media was proud to be part of the energy, celebration and industry connection...

Welcome to the 2026 Toy Fair!

Welcome to the 59th in-person Toy, Hobby and Licensing Fair, proudly hosted in glorious Melbourne, Australia. Across four action-packed days, attendees will have the opportunity...

Toy, Hobby & Licensing Fair 2026

Welcome to the 20th Edition of The Toy Universe Magazine for the 2026 Toy, Hobby & Licensing Fair, proudly presented by the Australian Toy...

The Toy Association: Toy Fair® New York Expands Its Role as a Global Industry Platform

As the global toy industry continues to recalibrate supply chains, retail strategies, and international partnerships, Toy Fair®  New York is positioning itself as more...

The Shape of Play: A Pre–Toy Fair Snapshot of an Industry in Motion

As the Australian Toy, Hobby & Licensing Fair approaches, early 2026 reveals an industry focused on refinement — with learning-led, open-ended play setting the...

The Sydney Mid-Year Toy Preview is Back and Set for CommBank Stadium

It’s been a few months since the ATA hosted another highly successful Toy Fair at the Melbourne Convention & Exhibition Centre. With more than...

A Legacy of Excellence in Children’s Wear by Pink Poppy

Pink Poppy is a leading name in the children’s marketplace, known for its colourful, high-quality dress up accessories, toys & gifts. Founded in 1987,...

Photos from Unveiling the Magic: A Morning with Emma Memma

We hosted an exclusive morning breakfast event by Bugg Media, featuring the beloved children's entertainer turned successful entrepreneur, Emma Watkins (Emma Memma). Emma shared...

2025 ATA Award Winners

2025 PRODUCT OF THE YEAR CATEGORIES:Action Product of the YearWinner - Jada Godzilla X Kong: Heat-Ray Breath Godzilla Remote Control Figure by Ikon CollectablesAustralian...

Welcome to the 2025 Australian Toy Hobby and Licensing Fair!

On Sunday, March 2nd, the doors will open to a vibrant playground brimming with everything a child could imagine. As adults, we can also...

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