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BY THE TOY UNIVERSE

Return of the Sing Books – A Showbag Surprise

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 16 — Return of the Sing Books – A Showbag Surprise In March of this year, ABC Education...

The Wiggles in Wagga Wagga

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 15 — The Wiggles in Wagga Wagga The second International Bananas in Pyjamas Conference was held in Sydney...

The Disappearing Middle: The Mid-Size Toy Distributor Is Vanishing. Adapt Or Be Forgotten.

The mid-size toy distributor is vanishing. You see fewer of them at the shows now: Nuremberg, Hong Kong, LA. They're being replaced by direct...

LazyTown – Thank You but Please Don’t Come Back

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 14 — LazyTown – Thank You but Please Don’t Come Back In 2008, Stella Licensing was the Australian...

The Balloon Guy – Treb Heining

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 13 — The Balloon Guy – Treb Heining Throughout your life you meet so many and varied people...

Wrong Video, Mr Kim — Pucca Goes All Kill Bill

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 12 — Wrong Video, Mr Kim — Pucca Goes All Kill Bill The MiP Junior Licensing Challenge is...

Barney, The Wiggles and the Richard C. Leach Story

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 11 — Barney, The Wiggles and the Richard C. Leach Story In 1988, Richard C Leach, formed the...

Mal the Inflator

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 10 — Mal the Inflator By the middle of 1996 the Bananas in Pyjamas consumer product range was...

Thomas in Trouble

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 9 — Thomas in Trouble One morning back before the internet was invented and videos were watched on...

What’s the Beef?

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 8 — What's the Beef? In July of 1996 after the New York Licensing Show, I visited Rio...

My First Brown Paper Bag

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 7 — My First Brown Paper Bag I was once asked by an American entertainment company executive how...

Living Barbie Doll

COLUMNStories from GG’s Toy BoxBy Grahame GrassbyStory 6 — Living Barbie Doll I was hung over — really really hung over — thumping headache, horrible...

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