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Interviews

BY THE TOY UNIVERSE

Interviews

The Next Generation of Discovery — We Speak to Rance Chu, Founder and Managing Director of 4M

After three decades of inspiring children to experiment, build and question the world around them, 4M looks at what comes next for STEM play. Long...
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Interviews

Hobbyco – 90 Years at the Heart of Australia’s Hobby & Toy Culture

For ninety years, Hobbyco has occupied a rare and respected position in Australian retail. Not simply as a store, but as a custodian of...
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Interviews

Sanibel is Truly a Masterpiece

Get lost in Sanibel, a laid-back tile placement game from Elizabeth Hargrave, inspired by summer days on the beach hunting for shells. In the...
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Interviews

We Speak to Kimberly Carcone — Executive Vice President, Global Experiences at The Toy Association™

Toy Fair 2026 will be held in New York City from February 14-17. This iconic global event is the premier destination for discovering innovative...
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Interviews

Classic World and Johnco: A New Chapter in Play

Beautifully crafted, purposefully designed wooden toys – ready to shine in Aussie stores! As the toy industry continues to evolve, so do the collaborations that...
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Interviews

A History of Aaron Tompkins and Toedesign

Once upon a time the Toy Industry was driven by innovation (and still is according to Aaron Tompkins), and back in the late 80’s...
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Interviews

A Legacy Reborn – Big W Brings Beloved Cyclops Bikes Back to Australian Families

Excitement is building across Australia as Big W prepares to reintroduce the beloved Cyclops brand to a new generation of young riders. In an...
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Interviews

Good Idea Global Ushers in a New Era for Ty in Australia and New Zealand

Toward the end of 2024, a significant new player emerged in the Australian and New Zealand toy industry: Good Idea Global (GIG). This exciting...
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Interviews

40 Years of Play – A Conversation with University Games Founder Bob Moog

Bob Moog always loved playing games with his family and grew up thinking that fun and learning were a part of everyday life. As...
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Interviews

The Power of Interactive Ads: Engaging Kids & Driving Sales

Hoopla Interactive is a next generation platform which seeks to extend consumer engagement beyond the initial connection to digital content. We recently had the...
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Interviews

BMS Brands Focus On Controlled Growth in 2025

BMS Brands began its journey as a modest wholesaler in Australia, specializing in the sale of promotional and remainder books as well as toys....
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Interviews

The Kaleidoscope Story, So Far…

Kaleidoscope began 35 years ago as a home-based wholesale business in 1989, founded by Jos Benner, who struggled to find captivating toys made from...
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