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Advancing Toy Safety in a Changing World

This November, The Toy Association™ marks the 6th annual Toy Safety Awareness Month, spotlighting the steps industry and families can take together to keep kids safe as they play. While the campaign comes at a...

MrBeast Lab Makes Its Roblox Debut with Moose Toys and Gamefam

Moose Toys, and Gamefam have announced toy sensation MrBeast Lab is coming to Roblox for the first time, launching Saturday, October 17, 2026 ahead of the holidays. Gamefam will host a limited-time MrBeast Lab...

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Bilibo Celebrates 25 Years of Imaginative Play and Feels More Relevant Than Ever

MOLUK is marking 25 years of Bilibo with two additions to the toy family: Bilibo Midi, a compact shell for younger children, and Bilibo Dots, a set of 36 colourful play counters. Bilibo, created...

Unlimited Licensing Opportunities, from Toys to Experiences

Sanrio has always promised “unlimited licensing opportunities”. While the wording of its advertising and corporate messaging has evolved over time, the idea remains at the heart of the company’s strategy: Sanrio’s characters translate into...

The Toys Down Under Collective — Exhibiting in Los Angeles this September!

Now in its third year, Toys Down Under brings Australian toy brands together at the LA Toy Previews, showcasing creativity, innovation and new products while giving buyers one destination to discover the best of...