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The Next Generation of Discovery — We Speak to Rance Chu, Founder and Managing Director of 4M

After three decades of inspiring children to experiment, build and question the world around them, 4M looks at what comes next for STEM play. Long before STEM became one of the toy industry’s biggest buzzwords,...

The 2026 LA Toy Previews

There is always a particular energy around the LA Toy Previews. It is one of those moments in the calendar when conversations about next year suddenly become very real – new products are put...

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The Toy Universe Magazine Edition 22

There is always a particular energy around the LA Toy Previews. It is one of those moments in the calendar when conversations about next year suddenly become very real – new products are put on the table, buyers and suppliers reconnect, and ideas that have been developing behind the scenes begin to take shape.

Play, Your Way: Self-Expression Shapes the Toy Aisle

For today’s kids, toys are becoming another way to show the world who they are. From the characters they collect and the styles they gravitate toward to the accessories they wear, trade, and display,...

tonies Introduces Pokémon to the Toniebox for the First Time

In collaboration with The Pokémon Company International, tonies is expanding the world of Pokémon adventures with four new Tonies featuring brand-new stories, as well as a special edition of the Toniebox 2 in Lightning...