Sanrio has always promised “unlimited licensing opportunities”. While the wording of its advertising and corporate messaging has evolved over time, the idea remains at the heart of the company’s strategy: Sanrio’s characters translate into...
After three decades of inspiring children to experiment, build and question the world around them, 4M looks at what comes next for STEM play.
Long before STEM became one of the toy industry’s biggest buzzwords,...
There is always a particular energy around the LA Toy Previews. It is one of those moments in the calendar when conversations about next year suddenly become very real – new products are put...
There is always a particular energy around the LA Toy Previews. It is one of those moments in the calendar when conversations about next year suddenly become very real – new products are put on the table, buyers and suppliers reconnect, and ideas that have been developing behind the scenes begin to take shape.
For today’s kids, toys are becoming another way to show the world who they are. From the characters they collect and the styles they gravitate toward to the accessories they wear, trade, and display,...
