This November, The Toy Association™ marks the 6th annual Toy Safety Awareness Month, spotlighting the steps industry and families can take together to keep kids safe as they play.
While the campaign comes at a...
Moose Toys, and Gamefam have announced toy sensation MrBeast Lab is coming to Roblox for the first time, launching Saturday, October 17, 2026 ahead of the holidays. Gamefam will host a limited-time MrBeast Lab...
MOLUK is marking 25 years of Bilibo with two additions to the toy family: Bilibo Midi, a compact shell for younger children, and Bilibo Dots, a set of 36 colourful play counters. Bilibo, created...
Sanrio has always promised “unlimited licensing opportunities”. While the wording of its advertising and corporate messaging has evolved over time, the idea remains at the heart of the company’s strategy: Sanrio’s characters translate into...
The LEGO® 4+ and 5+ sets were specifically designed to support children in their transition from toddler to preschool age and from LEGO® DUPLO® to small-size bricks. We invite parents to join their kids...
