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The 2026 LA Toy Previews

There is always a particular energy around the LA Toy Previews. It is one of those moments in the calendar when conversations about next year suddenly become very real – new products are put...

The Toy Universe Magazine Edition 22

There is always a particular energy around the LA Toy Previews. It is one of those moments in the calendar when conversations about next year suddenly become very real – new products are put on the table, buyers and suppliers reconnect, and ideas that have been developing behind the scenes begin to take shape.

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Play, Your Way: Self-Expression Shapes the Toy Aisle

For today’s kids, toys are becoming another way to show the world who they are. From the characters they collect and the styles they gravitate toward to the accessories they wear, trade, and display,...

tonies Introduces Pokémon to the Toniebox for the First Time

In collaboration with The Pokémon Company International, tonies is expanding the world of Pokémon adventures with four new Tonies featuring brand-new stories, as well as a special edition of the Toniebox 2 in Lightning...

Toy Fair® 2027 Enhances Show Experience with Introduction of Central PLAYce

Planning your trip to Toy Fair 2027 in New York? Attendees will discover more than just the latest toys on display when the show returns to the Javits Center from February 20 to 23. The...