What began as a dedicated book, puzzle, and craft distribution business has undergone a transformative evolution. While these core product categories remain central to our identity, Boox2U has strategically expanded its portfolio to become a comprehensive and well-rounded supply solution for modern retailers.
Strategic Growth and Brand Expansion
Over the past 12 to 18 months, Boox2U has significantly enhanced its offerings and market presence, demonstrating a commitment to dynamic growth and innovation:
- New Brand Launches: Successfully introducing exciting new lines, including Budeez.
- Key Brand Expansion: Deepening our commitment to high-demand existing brands such as iM.Master, KOCO, Picasso Tiles, Cubic Fun, Scrunchems, and Mystery Ballers.
- Exclusive Licensing Success: Securing a landmark license deal with HOLDEN, alongside releasing specialist products like the W-Class Tram and the comprehensive National Geographic range by Cubic Fun.
- Industry Presence: Showcasing our expanding portfolio at major industry events, including the Toy Fair, Gift Fair, Sydney Mid Year, and New Zealand Toy Fair.
The Epic Distribution Commitment
Our company’s long-standing philosophy has always been clear: We range Great Products at Great Prices and provide Exceptional Service.
Although Boox2U has been operating successfully for over a decade, the past two years have marked an exciting new chapter. This includes the establishment of our own direct import program and, since September 2023, representing major brands across Australia and New Zealand (ANZ). This pivotal transition is driving our current evolution from Boox2U to the new identity, Epic Distribution.
We aspire to be recognized as a truly customer-focused distributor—a partner that is flexible and nimble enough to cater to the unique needs of our entire customer base, from the single-store operator to the largest national chain. We are committed to being involved and supporting your business every step of the way.
Get ready for 2026! New brands, expanded Holden licensed products and fresh Budeez releases are coming soon!
This article also appeared in Edition 18 of The Toy Universe Magazine
