The LEGO Group has unveiled LEGO® SMART Play™, a new interactive platform set to transform LEGO play experiences for kids and families. With this exciting innovation, builders can bring their LEGO creations to life in ways they’ve never imagined!
Showcased at the Consumer Electronics Show (CES) in a presentation from Julia Goldin, Chief Product & Marketing Officer of the LEGO Group and Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group, LEGO SMART Play represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978.
Designed to inspire children, LEGO SMART Play turns their imaginative ideas into reality, bringing their creations to life with moments of surprise and discovery. The combination of LEGO SMART Play’s platform elements – the LEGO SMART Brick, LEGO SMART Tags and LEGO SMART Minifigures – react in real time to bring an interactive play experience to kids that is full of exploration and imaginative storytelling.
Joining the LEGO Group at CES was Asad Ayaz, Chief Brand Officer of The Walt Disney Company and President of Disney Entertainment Marketing, and Dave Filoni, Chief Creative Officer of Lucasfilm, to announce that the first LEGO SMART Play building sets announced for fans will feature Star Wars™ – the perfect playground for epic storytelling, unforgettable characters and endless brick-built adventures.
For the first time, with LEGO SMART Play, a galaxy far, far away…. will play back! The new sets will launch on March 1st, 2026, in select markets.
What is LEGO SMART Play?
The new platform features more than twenty patented world-firsts within its technology, and the LEGO SMART Brick – at the heart of the platform – is powered by a custom-made chip, measuring smaller than a standard LEGO stud.
The technology has been developed by the LEGO Group’s Creative Play Lab team to enable responsive physical play, breathing new life into builder’s LEGO creations through advanced, invisible technology.
The LEGO SMART Brick is packed with technologies that bring play to life including sensors, accelerometers, light sensing and a sound sensor as well as a miniature speaker driven by an onboard synthesiser, and much more, in addition to easy wireless charging.
LEGO SMART Tags and LEGO SMART Minifigures are paired with the LEGO SMART Brick to power the system and allow builders’ creations to become interactive, responding to actions with appropriate sounds and behaviours, allowing for a truly responsive play experience. All elements are compatible with the existing LEGO System-in-Play.
LEGO SMART Play building sets come to the LEGO Star Wars Galaxy
Now, brick builders and Star Wars fans alike can interact with iconic scenes, characters and moments inspired by a galaxy far, far away…. like never before as the LEGO SMART Play system makes its debut with three ‘All-In-One’ LEGO Star Wars building sets.
The three ‘All-In-One’ LEGO Star Wars sets will come with a LEGO SMART Brick with charger and at least one LEGO SMART Minifigure and LEGO SMART tag.
This set includes an Imperial turret, transporter and command centre, all of which unlock interactive features, such as laser-shooting sounds, engine sounds and lights plus refuelling and repair sounds, through the use of the included LEGO SMART Brick, two LEGO SMART Minifigures and five LEGO SMART Tags.
For the first time in the history of LEGO Star Wars, with LEGO SMART Play sets, the battle comes to life, allowing fans to recreate iconic scenes and interactions, as well as create new ones. Fans can unlock SMART features such as Lightsaber hums with the SMART Minifigures of Darth Vader and Luke Skywalker, the engine roar of the A-wing and even listen to “The Imperial March” with Emperor Palpatine sitting on his throne.
As part of the presentation, the LEGO Group also showcased three ‘All-In-One’ LEGO Star Wars sets that will come with a LEGO SMART Brick with charger and at least one LEGO SMART Minifigure and LEGO SMART tag, available for pre-order now and on shelves starting 1st March from www.LEGO.com,
LEGO Stores and select retailers in launch markets:
- LEGO® Star Wars™ SMART Play™: Darth Vader’s TIE Fighter™ (75421)
- LEGO® Star Wars™ SMART Play™: Luke’s Red Five X-Wing™ (75423)
- LEGO® Star Wars™ SMART Play™: Throne Room Duel & A-Wing™ (75427)
The LEGO SMART Play sets featuring Star Wars will be available to purchase starting 1st March from www.LEGO.com, LEGO Stores and select retailers.
LEGO SMART Play will continue to expand through new updates, launches and technology – with the LEGO Group set to reveal more additions in the future.
The LEGO Group introduces LEGO® SMART Play™, a new play innovation that brings LEGO creations to life like never before.
For more information about LEGO SMART Play, visit: www.LEGO.com/Smart-Play
This article also appeared in Edition 20 of The Toy Universe Magazine
