Moose Toys, a global leader in toy innovation, is set to ignite playtime in 2026 with a bold slate of launches that blend collectability, interactivity, creativity and learning. From preschool favourites and family games to licensed, beautified slime experiences and STEM-powered play, the year ahead signals Moose’s continued commitment to delivering surprise-and-delight experiences that resonate with today’s kids and families.
Leading the charge, and in partnership with licensing partner BBC Studios, is the recently released Bluey Fuzzies range, designed for kids and kidults alike. Capturing the heart and humour of the beloved TV series, these one-inch collectible figures are covered in soft, premium flocking and inspired by iconic Bluey episodes. With more than 50 variations to collect on launch, Bluey Fuzzies invite fans to collect through Figure 2-Packs, Episode Packs (which bring favourite moments to life by converting into mini display stages) or Deluxe Figure 8-Packs. Fans can also look out for the special finishes like glitter or sea glass to complete their collection.
Bluey fans can also look forward to the latest release from Moose Games, Bluey Pass the Parcel, which brings one of the show’s most iconic party moments to life in the form of a fun parlour-style game. Featuring a plush Bluey, the game includes three play modes inspired by the episode. With music, surprise prize tiles and a BIG PRIZE reveal, it’s designed to bring laughter and energy to family game nights.
“We love creating play experiences that bring kids and families together in meaningful ways,” said Khia Pledger, Marketing Manager – Australia, Moose Toys. “Bluey Pass the Parcel captures the joy and delightful chaos of the show while encouraging shared play.”
Innovation takes a bold leap forward with CrunchLabs, as Moose Toys partners with YouTube sensation and former NASA engineer Mark Rober to reshape the STEM aisle. Designed to reimagine how toys come to life, the range is grounded in real scientific and engineering principles that encourage curiosity, build confidence and foster problem-solving skills.
At its core, CrunchLabs is pure, hands-on fun – surprising, clever and impossible to put down and that same spirit has recently captured the attention of Australian audiences, with CrunchLabs launching on Netflix to immediate success and consistently ranking among the platform’s Top 10 Kids TV shows since release. Guided by Rober’s trademark creative mischief and Moose’s signature WOW design, CrunchLabs brings learning off the screen and into kids’ hands, excitingly blurring the line between education and play.
Creativity and self-expression continue to shine with the latest from Gui Gui, which launched to strong success mid last year. In 2026, the range will level up with collaborations featuring influencer favourites Salish Matter, Sydney Morgan and Grace Mary Williams, alongside a highly sought-after “golden” collaboration with Netflix’s KPop Demon Hunters. The collection will include themed kits for Rumi, Mira, Zoey and Derpy Tiger, with each pack blending beauty and slime into a multi-sensory experience. Filled with curated textures, scents and surprises, every kit reflects the unique style and personality of its inspiration.
Little Live Pets continues to expand its nurturing play universe with My Baby Monkey Minis and Ouchies Vet Kits, offering interactive, care-led play that encourages empathy and imagination. With more excitement to come in the second half of 2026, Little Live Pets continues to be a powerhouse brand that resonates with families globally.
And rounding out more of the lineup is Micropets, a pocket-sized robotic pet created with Takara Tomy. Launching shortly, these pocket pets feature expressive LED emotions, leveling gameplay and a rare Golden Kitten to discover.
With a diverse and dynamic portfolio, Moose Toys is shaping 2026 into a year of big ideas, heartfelt play and unforgettable moments.
This article also appeared in Edition 20 of The Toy Universe Magazine
