In recent years, few educational toy brands have captured the world’s attention quite like Smartivity. Born in India, Smartivity has redefined the way children engage with STEM and STEAM play — turning complex ideas into elegant, hands-on experiences.
Built From Curiosity
Founded by a team of engineers and designers driven by a shared love of discovery, Smartivity has earned international recognition for its creativity and contribution to learning through play. The brand’s success at global toy awards — including recognition in Denmark’s Toy of the Year 2025 and multiple wins at the Parents’ Best Toy Awards — marks a milestone not just for India’s toy industry, but for a new global standard of thoughtful, educational design.
Every Smartivity kit invites children to build, explore, and understand. From marble runs and pinball machines to telescopes and hydraulic lifts, each project is an open door into science and imagination. The result is more than a toy — it’s a journey through curiosity and confidence.
Shared Philosophy with BMS Brands
At BMS Brands, we’ve always believed toys and books are two sides of the same creative coin. Both spark imagination. Both teach through experience. Both build the foundations of how we see the world.
Our brands — from Construct-IT and Puzzle Master to Magic Sensory — have always reflected a belief that creativity and learning belong together. In Smartivity, we found a kindred spirit. Both companies share an approach built on innovation, precision, and respect for the process of creating.
This partnership isn’t about importing a product; it’s about aligning philosophies. We see creativity as something that grows in the hands — not just the mind. It is a partnership that recognises the importance of nurturing creative survival – in Australia and abroad.
Adding Depth to the Retail Landscape
As we bring Smartivity to Australian retailers, our goal is simple: to add depth, meaning, and variety to the science and STEAM category.
For all retailers, Smartivity represents an opportunity to connect with parents seeking experiences that balance education and play — a range that sits comfortably between classic construction and modern learning. For families, it represents time spent together, building and exploring.
Spotlight will be among the first to trial the range as part of its renewed focus on the STEAM category — introducing Smartivity as a way to give consumers a more bespoke and valuable offering within the creative learning space. It’s an exciting step forward that recognises the growing demand for experiences that sit between education and play.
In a market that’s constantly moving, Smartivity reminds us to slow down and rediscover the beauty of creation. It’s a brand that doesn’t chase trends — it builds legacies, one product at a time.
This article also appeared in Edition 18 of The Toy Universe Magazine
