Jazwares will be launching Squishmallows globally along with additional specialty plush for select markets in 2026.
The fight against evil just got a whole lot cuter! Jazwares, one of the world’s leading toy companies, today plans to create a full line of plush, Squishmallows, and BumBumz inspired by Netflix’s global phenomenon, KPop Demon Hunters, set to roll out at Australian and worldwide retailers in 2026.
“KPop Demon Hunters has taken the world by storm, and we’re putting fans at the center of the action with an epic and comprehensive line of plush including, our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”
Jazwares’ KPop Demon Hunters lineup will include a wide range of plush featuring fan favorite heroes, villains, and sidekicks, all capturing the action-packed demon hunting energy of the breakout film. KPop Demon Hunters Squishmallows will be available worldwide, and other Jazwares plush brands will be available in the U.S., Canada, Latin America, EMEA, Australia, and New Zealand. The first wave of products is expected to hit the neon streets in 2026.
Produced in partnership with Sony Pictures Animation, KPop Demon Hunters has become Netflix’s most popular film ever, and has been praised for its dazzling visuals, empowering themes of sisterhood and self-expression, and irresistible blend of music and action. Jazwares joins a lineup of collaborators developing merchandise across multiple categories to bring the KPop Demon Hunters world to life and meet the tremendous demand of its growing fanbase.
