A bold alliance of Australian toy companies, Toys Down Under, has officially completed its second showcase at the Los Angeles Toy Preview, marking a major milestone less than one year after its launch.
Formed in September 2024 and spearheaded by Connetix, Toys Down Under brings together My Creative Box, BMS Brands, Jellystone Designs and Good Idea Global, and The collective’s mission is clear: to unite the creativity and strength of Australia’s toy industry and make it more accessible to global buyers.
With its El Segundo showroom in the 1960 Building, Toys Down Under provided international buyers a one-stop destination to experience the breadth of Australian innovation—from magnetic tiles and construction kits to sensory play, puzzles, outdoor fun, and creative craft boxes.
“The LA Toy Preview is the perfect platform to showcase how far Toys Down Under has come in just one year,” said Josh Bonello. “By joining forces, we’re amplifying the impact of Australian toy companies and giving buyers a direct line to fresh, innovative products. More than that, it is a reflection of the community spirit of the Australian toy industry and the importance of collaboration with industry peers.”
Member Spotlights
Global leader in magnetic tile play, with award-winning STEAM toys sold in over 100 countries.
Known for premium quality, vibrant designs, and educational value that grows with the child.
Spearheaded the Toys Down Under initiative to bring Australian toy innovation to the world.
One of Australia’s fastest-growing toy and book distributors, with powerhouse in-house labels like Magic Sensory, Kazaang, Puzzle Master, and Construct-IT/Buildables.
Winner of multiple industry awards, including the 2024 Kids’ Choice Award.
Driving cross-industry collaboration between toys and publishing to support independent retail and expand global reach.
Beloved for safe, sensory silicone jewellery and teethers that combine function with beautiful design.
Leaders in sustainability, offering eco-conscious products that support children’s sensory exploration.
Winner of multiple parenting and design accolades, trusted by families worldwide.
Creators of unique, design-driven products that blend innovation with fun.
Recognised for quickly bringing bold concepts to market and capturing consumer trends.
Adds versatility and a creative edge to the Toys Down Under portfolio.
Australia’s leading kids’ subscription craft and learning box, delivering hands-on activities straight to families’ doors.
Developed by educators to blend art, STEM, and imaginative play, supporting early learning at home.
Celebrated for making screen-free creativity accessible and engaging for families everywhere.
