Excitement is building across Australia as Big W prepares to reintroduce the beloved Cyclops brand to a new generation of young riders. In an exclusive partnership with Hunter Leisure, the iconic bicycle brand that has been part of Australian childhoods for over a century is making its triumphant return.
Toy Universe: Cyclops is a name that many Australians will remember from their own childhoods. What does it mean for Big W to be bringing this brand back to families?
John: We’re absolutely delighted to partner with Big W. Cyclops is a treasured brand with over 100 years of wonderful history—one of the first branded bicycles in Australia—and it has always been synonymous with quality, safety, and family-friendly affordability. Parents who grew up with Cyclops bikes share heartwarming memories with us, and we’re excited to help create those same magical moments for a new generation of young riders.
Toy Universe: What can customers expect from the new Cyclops range at Big W?
John: We are launching this August across all stores and both in store and online. The new Cyclops collection features seven distinctive styles designed to delight young riders of all ages. Each bike in the range has been thoughtfully crafted with growing families in mind, combining with quality and the highest Australian safety standards. The bikes are all priced with Australian families in mind.
Toy Universe: After-sales service is often a concern for families purchasing bikes. How is this being addressed?
John: We understand the importance of reliable after-sales support. Customers will have access to Hunter Leisure’s outstanding service department. With spare parts readily available.
Toy Universe: What makes Cyclops a stand-out in today’s market?
John: It’s the combination of heritage, quality, and value for money. Cyclops has evolved with the times, but it hasn’t lost sight of what matters most to families: safety, durability, and affordability. With Hunter Leisure’s expertise and commitment to service, we’re confident that Cyclops will once again become a favourite for Australian families.
Toy Universe: Any final thoughts as you prepare for the launch?
Final words: We’re absolutely thrilled for August when the new Cyclops bikes roll into all our stores. This wonderful range has been carefully selected to bring joy to every family, with a perfect bike for every child. We can’t wait to help families choose that special bike that will create countless happy memories and adventures together.
This article originally appeared in Edition 16 of The Toy Universe Magazine
