From 5th of March, 2023 Axis Toys & Gifts will operate as Educational Wholesaler for Miniland rather than the Retail Distributor in Australia and New Zealand. The role of Retail Distributor will now be fulfilled by Modern Brands.
This new strategy follows Miniland’s international plan and aiming to cover both channels: educational and retail, in a more specialised way.
“We have worked with Miniland for over 15 years and are proud to have helped make the Miniland brand a household name. We will continue to support our chosen charities of Children’s Ground and Down Syndrome Australia which Axis Toys & Gifts donates 3.5% of sales proceeds to from the Aboriginal and Torres Strait Islander and Down syndrome ranges since their launch in Australia.
Paula Opfer, Axis Toys & Gifts
“We also want to take this opportunity to thank our retail partners who have supported the Miniland range and shared this journey with us,” commented Paula Opfer, Axis Toys & Gifts.
Paula Opfer, Axis Toys & Gifts
“Axis has done an amazing job during these years by introducing and building successfully Miniland´s brand and its values into the Australian and New Zealand Market, turning it into a leading brand. We are happy to continue this journey with Axis towards the kindergarten/school channel.
Juan Carlos Rodríguez, Miniland S.A.
“At the same time, we are very excited to start this new adventure together with Modern Brands, definitely a well-recognized and specialized partner to cover the retail channel,” commented Juan Carlos Rodríguez, Miniland S.A.
Juan Carlos Rodríguez, Miniland S.A.
