Both Research And Wisdom Demonstrate That Children Thrive When Provided Opportunities To Engage In Open-Ended And Meaningful Play
Both research and wisdom demonstrate that children thrive when provided opportunities to engage in open-ended and meaningful play. The CONNETIX brand is wholeheartedly driven by this, recognising that a child’s world is best understood through the “power of PLAY”, and play is their greatest learning tool throughout the formative years. The CONNETIX range of innovative, engaging and durable magnetic tiles help children to unlock their creativity and nurture their development, all while having fun!
Within the fast-paced and competitive toy industry, CONNETIX has quickly received global attention, experiencing exponential growth since launching in June 2019. The versatile and dynamic product was thoughtfully brought to market by Australian founders, Brea Brand and Dave Alexander. Complementing one another’s expertise, Brea is a master’s qualified early childhood educator, with a primary teaching background and Dave is a mechanical designer with finance and entrepreneurial experience. Alongside the duo, the ever-expanding CONNETIX team is proudly made up of a number of early childhood educators, women in leadership roles and like-minded parents, who all share a collective passion for the product. The company demonstrates an unwavering dedication to their staff and retailers alike, commonly attributing their positive team ethos as simply “the CONNETIX way”, setting the benchmark for progressive businesses.
It therefore comes as no surprise to learn that CONNETIX have amassed a loyal and valued retail network, with over 1300+ resellers in 80 countries across the globe. Among this, the team are proud to celebrate their network of local retailers on home soil as they attend the upcoming Australian Toy, Hobby & Licensing Expo. CONNETIX are renowned for exhibiting a captivating and interactive stand at leading toy fairs across the world and are thrilled to showcase the magic of CONNETIX to the Australian public.
CONNETIX are proud of the strong partnerships they have built with retailers through maintaining open and consistent communication, ensuring a balanced pricing model and having planned approaches to annual sales. With excellent communication, The Sales Team have their finger on the pulse ensuring stock is readily available. Offering a personal and supportive touch, the CONNETIX Customer Support Team are always at hand for support and information, with a priority of maintaining a high level of customer service and nurturing retailer relationships. The CONNETIX website features a store locator sending valued business to local stores, as well as offering resellers access to world-class marketing strategies.
With a strong business method, combined with a talented and devoted team, CONNETIX has enjoyed outstanding success within the industry, receiving countless coveted awards and nominations in 2023 alone. Naturally appealing to the consumer, the high achieving 120 Piece Pastel Creative Pack took home the Made for Mums 2023 Toy Awards Editor’s Choice award, a Dad’s Choice award and three Loved by Parents awards. Amongst other favourites in the catalogue, the 50 Piece Rainbow Transport Pack and the 212 Piece Rainbow Mega Pack both secured 2023 Creative Play Awards. CONNETIX were also honoured with three Toy Shop UK — Independent Toy Awards in their respective educational, special needs and STEAM categories. Further receiving a stamp of approval as an educational resource, CONNETIX were recently named Best STEM/Educational Range in the Progressive Preschool Awards.
The aesthetically pleasing and vibrant tiles invite children to create masterpieces. With no limitations for our youngest entrepreneurs — castles, spaceships, animals, puzzles or even boardgames are all within the realm of CONNETIX. Available in three captivating colours — vibrant Rainbow, earthy Pastel and dazzling Clear, CONNETIX magnetic tiles immerse little minds at first sight.
Coupling the developmental and educational benefits of play is at the very centre of the business. When engaged with CONNETIX, children freely explore a wide spectrum of developmental tasks like fine and gross motor skills, spatial awareness, hand-eye coordination, creative and flexible thinking, as well as social and emotional perception.
As an accredited STEAM certified product, CONNETIX effortlessly encourages exploration of concepts of gravity and motion, magnetism, reflections and refractions, shape and pattern recognition, construction, and engineering — the learning possibilities are endless. Understandably, CONNETIX is widely utilised as an educational resource in early childhood and primary school settings, as well as allied health practices. Offering versatile, engaging and diverse learning modalities certainly optimises educational outcomes and is an essential and practical tool for educators.
As a toy that grows with children as they learn and develop, CONNETIX tiles are an exceptional choice for families and educators alike, offering an ever-expanding and compatible range to allow for bigger builds and to grow collections over the years. To further elevate interactivity and to extend the scope of play, CONNETIX continues to design expansion and speciality packs to meet the needs of the growing market.
Most famously, the Ball Run Pack features clear fluted tubes, S bend tubes and special effect stair soundscape tubes for children to build their signature tracks and watch the action-packed, zooming fun! With vehicle enthusiasts in mind, the Transport Pack includes rubber wheels and a unique bevel design to explore concepts of movement and motion building cars, trucks, motorbikes and so much more.
The CONNETIX team of ‘play experts’ truly delight in seeing the creative ways families play together, all around the world. With a strong social media presence, eye-catching content and an impressive following, the CONNETIX Social Media team have built a passionate, inspiring and expanding community online. Engaging with consumers across all platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn and Pinterest), CONNETIX have over 430,000 followers on their @CONNETIX_tiles Instagram and just under 60,000 fans on their Facebook page. Featuring stunning content, inspirational videos and ideas, it’s no surprise CONNETIX have an interactive and play-obsessed audience, sharing their creative builds at #connetixtiles. The exquisite combination of colours and all the ingenious creations really do need to be seen to be fully-appreciated!
As proud Australian business owners and parents with first-hand experience, all CONENTIX magnetic tiles have been manufactured with safety at the forefront. Made from non-toxic ABS plastic, free from BPA, lead and phthalates, and manufactured with ultrasonic welding and rivets, CONNETIX are internationally safety rated.
With an exceptional brand, operating with a family focus and lots of heart, it’s no wonder CONNETIX is making big strides in the toy industry. This year will see CONNETIX continue to expand their growing product line, reaching new markets across the globe — all whilst remaining champions of play-based learning!
This article originally appeared in Edition 8 of The Toy Universe Magazine
