The WAHU Corporation, an Australian-owned company founded by Andrew Lee, has acquired the global rights to the WAHU® brand, marking a significant milestone in the brand’s evolution and a new phase of international growth.
WAHU Corp. will lead the brand’s worldwide development, building on more than 25 years of heritage in outdoor recreation, water play and active lifestyle products. Under dedicated global leadership, WAHU Corp. will bring renewed investment to the brand, strengthen its global supply chain and accelerate expansion into key international markets.
“This is our brand. Our team. Our moment,” said Andrew Lee, Managing Director of WAHU Corp. “For more than 25 years, WAHU has been helping families enjoy active outdoor play. Acquiring the global rights allows us to bring renewed focus, dedicated leadership and long-term investment to the brand as we strengthen our supply chain and accelerate growth in international markets.”
In Australia and New Zealand, WAHU Corp. has strengthened its distribution structure, appointing Hunter Leisure as exclusive distributor for major retail channels, while All Brands Toys will continue as exclusive distributor for the independent trade. The ANZ partnership model is led internally by David Innes, ensuring continuity while enabling WAHU Corp. to focus on global expansion.
WAHU Corp. is now accelerating its international growth strategy, with a particular focus on North America, where the brand is already gaining momentum and presents significant opportunities for expansion.
Commenting on the development, Jochanan Golad of the Goliath Group said: “Andrew and the WAHU Corp. team are exactly who we want leading this brand globally. We couldn’t be more excited about what’s ahead.”
