Award-winning Australian construction toy brand CONNETIX is proud to announce an exclusive U.S. retail partnership with Target, recently launched on August 1. This landmark partnership will see CONNETIX stocked in more than 1,800 Target stores across the United States, bringing creativity, connection, and joy to families nationwide.
The milestone is a reflection of the brand’s inspiring journey – from humble beginnings to a thriving global community built around the power of play.
“Partnering with a household name like Target is one of those moments that makes you pause and reflect on how far we’ve come in the six years since launching CONNETIX,” says Brea Brand, CEO and Co-Founder at CONNETIX. “For an Australian brand to be embraced in such a huge market like the U.S. is a truly special milestone for our team.”
As part of this major milestone, CONNETIX is making a global splash with the debut of three brand new ranges—the Portal Range, Glitter Range, and Light Range—alongside the launch of an entirely new line for older builders: CONNETIX PRO. These products will be available exclusively in the U.S. through Target and Target.com, with global access via connetixtiles.com and select specialty retailers.
This partnership marks a significant step forward in CONNETIX’s global growth journey, reinforcing its commitment to innovation and strengthening its presence in the North American market.
The launch is across 19 exclusive U.S. packs including all the latest global releases and brings even more CONNETIX fun to life with in-store interactive displays at select stores. Families can race, zoom, and create ball run magic together, turning every Target visit into a hands-on play experience.
“This partnership with Target represents a new chapter of growth for CONNETIX,” said Tom Neville, Vice President of Sales at CONNETIX. “It’s both exciting and meaningful that our new products will reach so many families across the U.S. These new ranges have been purposefully engineered to grow with children as they develop, while continuing to deliver the STEAM and MESH value our community knows and loves.”
NEW CONNETIX PRO LINE – Smart Construction for Older Kids:
70pc PRO Constructor Set
Designed for future engineers, critical thinkers, and ambitious creators, the new CONNETIX PRO line levels up magnetic tile construction. The 70 Piece PRO Constructor Set features smaller, refined opaque tiles in six contemporary colours, offering a more advanced building experience for older children and kidults.
With CONNETIX Smart-Spin™ technology – which allows ultra-powerful magnets to rotate 360° and ‘click’ into place – builders can now construct in new directions and engineer with greater complexity.
Discover the New CONNETIX Ranges:
28pc LIGHT Star Pack
Turn construction into a light-filled adventure. The Light Star Pack includes pentagons, squares, and triangles in eight bright colours, plus a rechargeable light-up tile with three dimming settings. Kids can explore colour mixing, shadows, and optical illusions—taking STEAM learning to a whole new level.
48pc GLITTER Castle Pack
Step into a world of sparkle and imagination. Featuring signature ultra-fine iridescent glitter and a mix of pastel and bright tiles, this pack lets kids build dazzling castles or dream up their own shimmering creations. Compatible with the entire CONNETIX range, it’s a magical addition to any collection.
56pc GLITTER Unicorn Pack
Perfect for unicorn lovers and fantasy dreamers, this pack includes glitter tiles in pink, yellow, teal, and purple, plus a variety of shapes—from hexagons to trapezoids. Whether building majestic animals or birthday party décor, this pack inspires open-ended play and stunning STEAM exploration.
48pc BRIGHT Portal Pack
Unlock a new dimension of magnetic tile play. The Portal Pack features three sizes of nesting squares, including open-frame portal tiles with multiple magnetic connection points. With Smart-Spin™ mini squares, kids can build futuristic spacecrafts, intricate architecture, and more—pushing the boundaries of creativity and engineering.
These new releases mark an exciting chapter for CONNETIX as the brand continues to inspire open-ended play and reimagine what’s possible in the world of construction toys. Each pack is designed to grow with children, encouraging skill development, creativity, and collaborative play.
To learn more or explore the latest ranges, visit www.connetixtiles.com or shop exclusively at Target and www.Target.com in the U.S.
