CONNETIX, the Australian-owned and trusted open-ended toy brand is once again redefining what’s possible in magnetic tile play. This month marks a monumental step in the ever-competitive construction category as the forward-thinking brand unveils three exciting new ranges – the Portal Range, Glitter Range and Light Up Range, plus an entirely new line for older builders, CONNETIX PRO.
Driven by a dynamic team of industry leaders and passionate educators, the innovative new ranges underscore the brand’s mission to champion learning through play, with each product thoughtfully designed to amplify STEAM discovery and promote essential MESH skill development. From light exploration to sensory elements, CONNETIX is adding exciting dimensions and extending play patterns with their unique offerings, providing families a whole new level of construction fun!
Combining a strong market drive for construction sets with their unique ability to bring newness and an educational spin to their products, CONNETIX has seen rapid growth and global expansion to be stocked in quality retailers across 80+ countries. Together with a focus on building partnerships and supporting their exceptional growth with a team of industry experts, the brand continues to be a leading choice for retailers, driving valued sales and footfall to local businesses. These much-anticipated new additions to the CONNETIX catalogue will provide exciting opportunities for retailers to elevate shopper experiences and engage both loyal and new customers.
“The response from our retail partners to the new CONNETIX products for 2025 has been incredible!” shares Christine Albers, CONNETIX AUS & NZ Sales Manager. “The excitement is building, and retailers can’t wait to see these amazing products on their shelves.”
BUILDING BUZZ AND EXCITEMENT ONLINE
Bringing joy and connection to all ages, CONNETIX continues to inspire its global play community with creative new ways to level up builds and drive its educational focus. As the most-followed magnetic tile brand on social media across the globe with an invested audience of parents, educators and allied health professionals alike, the launch of the new products has captivated widespread buzz and community engagement, generating over 1.5M views and 66K interactions within the two week launch period alone.
Kristy Nedelkovski, CONNETIX Social Media Manager shares, “The CONNETIX community is buzzing – and so are we! With our latest releases finally out in the world, the excitement on social media is off the charts. We can’t wait to see these new creations in the hands of the families who inspire us to keep dreaming bigger and levelling up magnetic tile play!”
DISCOVER THE NEW RELEASES
PRO Line
Proving there are no limits to creativity, the CONNETIX PRO Line is designed to inspire older children to discover the joy of open-ended construction and show that all ages can benefit from building and creating, including kidults! This advanced line of magnetic tiles introduces for the first time CONNETIX Smart-Spin technology, combined with NEW ultra-strong magnets that are three times the strength of standard tiles. This groundbreaking combination allows the powerful magnets to rotate 360 degrees within the tile to build in new directions and discover dynamic construction possibilities.
NEW to the CONNETIX Tile Range
The award-winning brand is known and loved for their high-quality, safe and signature bevel design tiles that create stunning refractions whilst allowing children to build and dream bigger. Each of the three new tile ranges harness the potential of the CONNETIX design difference, allowing children to explore colour, light and construction like never before. Families and retailers alike are thrilled that these new ranges can be seamlessly added to existing collections to level up the possibilities of CONNETIX play!
Voted as a top wish list toy in a recent CONNETIX Facebook Community survey, the CONNETIX 28 Piece Light Star Pack is designed to illuminate builds and let creativity shine! Debuting a rechargeable light-up tile that at a touch of a button, transforms construction and STEAM play, inviting children to experiment with refractions, colour mixing, shadows, optical illusions and so much more.
Bringing something truly unique to the market, CONNETIX takes their beautiful aesthetic and stunning refractions to dazzling new heights with Glitter tiles. Introducing a signature feature with wow factor – ultra-fine iridescent glitter that creates multi-coloured sparkles, and lots of them! Brighten play from every angle with the CONNETIX 48 Piece Glitter Castle Pack and the CONNETIX 56 Piece Glitter Unicorn Pack. Children can enter an exciting world of storytelling and imaginative play as they build shimmering castles, twinkling unicorns and open-ended creative magic!
Designed to expand open-ended play possibilities, the CONNETIX 48 Piece Bright Portal Pack unlocks exciting new dimensions in construction. Featuring fun bright colours in three different sized squares that mix-and-match together for new ways to play and engineer. The mini-squares showcase CONNETIX Smart-Spin technology with rotating magnets to build in exciting directions and add intricate details to designs. From building functional doors and windows to tunnels, multi-dimensional designs, artistic patterns and so much more, there’s endless combinations and fun to discover with the Portals.
EXPERIENCE THE CONNETIX DIFFERENCE
These latest releases mark the beginning of an exciting new chapter for CONNETIX as the brand continues to push the limits of construction and inspire open-ended play for children and families in new and innovative ways.
To discover more and experience the CONNETIX difference visit the website at www.connetixtiles.com and connect with the team via email at wholesale@connetixtiles.com
This article originally appeared in Edition 17 of The Toy Universe Magazine
