Emma is a seasoned brand licensing professional with over 15 years of experience developing high-impact licensing programs for global brands, cultural institutions, and leading retailers across Australia, Europe, and the UK.
She brings industry expertise from working with major players such as Hasbro, Entertainment One, King (Activision), and the Natural History Museum. From niche brand collaborations to large-scale entertainment partnerships, Emma specialises in transforming brand equity into compelling product collections that resonate with consumers and positively disrupt the market.
Her strengths lie in crafting comprehensive licensing strategies and go-to-market plans, as well as facilitating and managing relationships between licensees, IP owners, manufacturers, and retailers to deliver measurable commercial results.
With a proven track record of driving growth across diverse markets, categories and retail channels, Emma offers strategic insight and hands-on experience.
After a decade in London, Emma has recently returned to Melbourne and is eager to join a team focused on scaling up their licensing, or toy and game business.
Emma can be contacted via email at emma@hdlicensing.co.uk or on 0478 953 575
This article originally appeared in Edition 17 of The Toy Universe Magazine
