Created in 1974, we take inspiration from animals all over the world to bring these realistic and lovable characters to life. Made with soft-touch fabrics and beautiful craftsmanship, they stand the test of time with their enduring quality and appeal. They’ve become treasured friends and memories for many families, charming children and adults throughout generations.
We’re proud that Living Nature helps children and adults alike learn more about the many wondrous animal species we share our planet with, igniting imaginations. Each plush toy in the primary range features a colourful hang tag with educational fun facts about the animal, such as its behaviour, food and habitat.
However to protect the animals we love, we also need to protect where they live, so we’re making our toys more sustainable by using recycled plastic fillings wherever we can. This comes from used plastic drinks bottles and food containers that might otherwise end up in a landfill or our oceans, meaning our choice of materials has a positive impact on our planet. Look out for the Naturli green leaf-shaped tag on your soft toy to see how many recycled plastic bottles we’ve used to make it and feel happy knowing you’ve gone with an ethical, sustainable and fun choice.
This article originally appeared in Edition 4 of The Toy Universe Magazine
