Magnetism is just one of the many natural invisible forces that bring life to the Geomag platforms: creativity, intelligence, the human mind, and even gravity cannot be seen but they all make the play activities with our Swiss made toys fun educational experiences.
Over the last two years we have presented a revolutionary green range: a market-leading innovation that both our consumers and the planet will appreciate! We are delighted to have showcased at the ATA Mid-Year previews the new 2022 lines which will also be made of recycled plastics, meaning the full catalogue of lines in our portfolio will be made using recycled plastics.
Magicube is the range of Geomagworld products that has revolutionised the Junior Construction category. This innovative toy is a building system made up of magnetic cubes that attach to each other on all six sides. By harnessing the invisible and magical properties of magnetism, children can give free rein to their imagination as they build colourful 3D models. By playing with the individual cubes, even the youngest of children begin to develop their first manual skills. Our new Magicube Recycled collection with 100% recycled plastic has the same bright colours and high-quality standards as all our original Geomag sets. 2022 will include a new 25-pce set to the Shapes Range.
The highest standards of environmental sustainability can be found in Geomag’s Classic magnetic construction system. Magnetic rods, panels and the bases made using 100% recycled plastic. Powerful magnets, quality materials, strong constructions, great colours: 100% Geomag. The storage box now included is a practical, durable pocket-sized box for the rods and spheres — naturally in 100% recycled plastic.
The Geomag Classic 100% Recycled line dedicated to everyone who wants to play with an explosion of fun and colours with the new Glitter & Glow segments. These firm favourites and best sellers in prior years have now been refreshed with new packaging and will be made using recycled plastics. The Geomag recycled plastics used for the rods, panels, and bases work so well with their perfect colours and glow in the dark function delighting even the most demanding of creative spirits.
Also on show were the top selling lines from the Mechanics construction platform that combines the forces of magnetism with a world of mechanical construction, to stimulate creativity, inventiveness, and ingenuity. In addition to the classic magnetic rods and steel spheres, Geomag Mechanics adds mechanical elements within the constructions, expanding the play possibilities: some parts of the structures are able to rotate, triggering chain reactions from the magnetic attraction and repulsion. Last year saw the range completely overhauled with new product colours, packaging, and branding. All of course made from 100% Recycled Plastics.
For 2022, new to the range will be the Mechanics Challenge Strike!
