Moose Toys, continues to showcase its signature innovation, expanding the universe of Magic Mixies, for the first time with Magic Mixies Pixlings.
The Pixlings are a trio of dolls that kids magically create inside a potion bottle. Kids will be mesmerized as they use magical ingredients to create their very own Pixling doll inside the potion bottle. To the empty bottle they will add: distilled water, colorful elixirs and special ingredients before saying the magic words “Magicus Mixus” as they turn and push down on the crystal gem topper. The colorful potion turns transparent and the Pixling inside is revealed and ready for playtime fun.
“We are so proud to once again deliver a product that puts real magic in the hands of children around the world. When Magic Mixies launched, it revealed a whole new way to play, and as the brand continues to evolve, it is incredible to see it continue to deliver that magical experience over and over again.”
Belinda Gruebner, CMO at Moose Toys
Emerging fully dry — like magic — is Marena the Mermaid, Deerlee the Deer or Unia the Unicorn. The six-inch fully posable dolls have extra soft hair and are fashionably dressed with interchangeable accessories to “mix” and match. These enchanting dolls are sure to cast a spell and bring hours of imaginative playtime.
The Magic Mixies brand first launched in fall 2021 with the global holiday hit Magic Mixies Magic Cauldron, followed by the Magic Mixies Magical Crystal Ball in fall 2022, with both toys winning back-to-back Creative Toy of the Year awards from the Toy Association. According to Circana (formerly the NPD Group), during the 2022 holiday season, Magic Mixies Magical Crystal Ball and Magic Mixies Magic Cauldron were the #1 and #3 top selling items in the Special Feature Plush category in the USA.
Pixlings will be $35 and will be available from all major retailers from the 14th of July.
