New Line of X-SHOT™ Skins to Launch in Australia

Seizing the $50 billion+ skins in-game consumer spending trend, ZURU is set to shake up the toy blaster category as it reveals X-SHOT™ Skins, a new line combining cool, edgy aesthetics with X-SHOT’s award-winning performance. X-SHOT™ Skins has landed in Australia and launched onto the independent market late June.

Being ZURU’s #3 Brand with 45 million blasters sold annually, #2 in Dart Blasters, X-SHOT was ranked the fastest growing brand within the Outdoor and Sports Toys in all of Europe. 3 years of development, including never seen before printing technology, this new line is going to be a huge success across the industry.

“We’ve seen the popularity of skins explode in recent years,” said Nick Mowbray, Chief Executive Officer, ZURU Toys. “Customization is a driving force; players want to tout their personality and prowess. We’re taking the movement to X-SHOT to give players that same sense of individuality and cutting-edge coolness.”

Nick Mowbray, Chief Executive Officer, ZURU Toys

X-SHOT is the most liked blaster on TikTok, trending with 265M views.

Like in video games where players can purchase skins to change character appearances, colors, lighting and more, the first line of X-SHOT™ Skins offers four different blasters of various sizes and price points, each with multiple skin designs to purchase. From street-art edgy, to gore and goo, to nostalgic video games, there are a total 24 vibrant graphics to select across the four X-SHOT™ Skins blasters.

X-SHOT™ Skins: New Line to Launch in Australia

Available this season, the line includes:

X-SHOT Menace — The X-Shot Skins Menace is the perfect small blaster to complete your collection. It packs enough power to take on targets 27m / 90 feet away! Available in 7 unique SKIN designs and features single dart capacity with storage for two additional darts. Includes eight foam darts.

X-SHOT Menace

X-SHOT Flux — Jump straight into the action with the X-Shot Skins Flux blaster. Choose from 6 unique SKIN designs featuring single dart capacity with storage for two additional darts which shoot a distance of 90ft / 27m. Includes eight foam darts.

X-SHOT Flux

X-SHOT Dread — Get ready for mayhem with the X-Shot Skins Dread, the Dread brings double the excitement with its dual ammo system. Available in 7 unique SKIN designs and features 12 dart capacity with which shoot 90ft / 27m. Includes 12 foam darts.

X-SHOT Dread

X-SHOT Last Stand — The X-Shot Skins Last Stand Graffiti is the largest blaster in the Skins range, combining epic fire power, speed in action and accuracy all in one blaster. Choose from 4 unique SKIN designs highlighting a 14-dart capacity with a tactical grip for easy loading and unloading. Includes 16 foam darts.

X-SHOT Last Stand

Since its launch nine years ago, X-SHOT has experienced tremendous success and growth.
Credited to its competitive pricing married with high performance and stand-out design, in both its traditional foam-dart and water blasters, the X-Shot brand is growing exponentially.


All Brands Toys proudly distributes Zuru brands exclusively to the independent trade in Australia.

www.allbrandstoys.com

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