Lundby, one of Scandinavia’s oldest and most beloved dollhouse brands, proudly announces the launch of two new wooden dollhouses for September 2026. Star, a stylish reinterpretation of Lundby’s classic two-storey dollhouse, and Wonder, an expansive three-storey model, to elevate imaginative play with generous space for larger doll families.
Setting a new standard, Lundby blends Scandinavian design, solid wood frames, hand-drawn wallpapers, and thoughtful details that spark creativity—each inspired by environments children recognise and love.
“We wanted to enhance the quality and lifelike attention to detail that has always made the brand so beloved, while also creating a more inspiring doll world,” says Anne Arvgrim, Design Manager at Lundby. “The new product names evoke a magical miniature universe, filled with surprises and sparkling light. Rooted in Lundby’s tradition, the houses feel instantly familiar yet are refreshed with contemporary detailing reminiscent of real, stylish homes. Its innovation sprung from heritage – dollhouses designed to blend naturally into modern homes and interiors. But the heart of everything we do remains the same: play and imagination coming to life.”
A World of Magical Surprises
Lundby also introduces an exciting miniverse—a collection of small accessories sold as cardboard bonbon blind packs, each containing “sweet surprises,” from food and drinks to everyday gadgets that enrich life inside the dollhouse. Towards the end of 2026, Lundby will launch a Christmas calendar, offering a festive countdown filled with miniature surprises for the dollhouse world.
“This extended attention to detail makes playtime even more adventurous, engaging, and fun.”
Refinishing the Lundby Brand
Now a standalone brand within the Swedish toy house Micki, Lundby is taking the next step in a legacy built on quality and play since 1947. As part of an ambitious brand refinement and European expansion, Lundby is introducing a premium theme across its range. From product design to packaging and in-store exposure, everything has been thoughtfully updated for a modern, fresh take that remains true to Lundby’s heart.
Founded in nearly 80 years of Swedish design heritage, Lundby continues to be the dollhouse that grows with the child—now reimagined for a new generation and a global audience.
“By refreshing everything from displays to the products themselves, we strengthen our positioning and prepare to take our iconic dollhouses further into the world, finding new markets and audiences,” concludes Micki CEO Christian Nilsson.
This article originally appeared in Edition 19 of The Toy Universe Magazine
