Choon’s Design LLC, creator of the global crafting phenomenon Rainbow Loom®, is pleased to announce a new exclusive distribution partnership with William Valentine Collection, bringing the brand’s official product line back to Australian retailers.
Under the agreement, William Valentine Collection—one of Australia’s leading distributors of trend-driven toys and giftware— will exclusively supply The Original Rainbow Loom® kits, along with the brand’s newest tools and high-quality rubber bands across Australia.
“We’re excited to partner with William Valentine Collection to reintroduce the authentic Rainbow Loom experience to Australian consumers,” said Ryan Rzeznik, Vice President of Sales at Choon’s Design LLC. “Their strong retail relationships and deep understanding of the Australian market make them the ideal partner to ensure fans of all ages can access our full range of safe, creative, and innovative products.”
Rainbow Loom® became a worldwide sensation shortly after launch, inspiring millions of children and adults to craft bracelets, charms, and wearable art using its iconic pegboard loom and colourful elastic bands. This new partnership ensures that both the latest innovations and beloved classics will once again be widely available across Australia.
Ben Halls, Managing Director of William Valentine Collection, added: “Rainbow Loom® is a category leader in the craft and toy aisles, dominating rubber band crafting and jewellery-making with its innovation, brand strength, and passionate global community. We’re proud to welcome Rainbow Loom® into our portfolio. Retailers and customers can expect genuine, high-quality product with the reliability and support they expect from the brand.”
William Valentine Collection will showcase the complete Rainbow Loom® range at the Australian Toy Fair in March 2026 and is now accepting pre-orders ahead of the official Australian launch in April 2026. Retailers are encouraged to connect early to secure stock for the new season.
Key Highlights of the Partnership:
- Official and Genuine Products: William Valentine Collection will distribute the only patented and safety-tested Rainbow Loom® products, ensuring consumers receive the high-quality, non-toxic materials they expect.
- Full Product Line: Distribution will include over 15 items and feature new innovative & patented products including the Auto-Loom ™ technology.
- 2026 Availability: Product distribution to Australian retail partners will commence from April 2026.
This article also appeared in Edition 52 of The Bugg Report Magazine
