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Francisco Alhambra Pascual

BY THE TOY UNIVERSE

Columns

For the Love of Toys and Memes: What “6-7” Teaches Us About Gen Alpha’s Lightning-Fast Culture

A year ago kids across the world were shouting two numbers like it was the funniest thing on earth. ‘Six… seven.’ No context. Just...
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Columns

Toy Industry Transformation – How Adults Became the Toy Industry’s Largest Growth Engine

This article was written by Francisco Alhambra Pascual. Francisco is passionate about toys and the stories they tell, and brings over 23 years of...
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Columns

Hong Kong’s Next Chapter — Reinventing the Toy Industry Hub

This article was written by Francisco Alhambra Pascual. Francisco is passionate about toys and the stories they tell, and brings over 23 years of...
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Columns

Engineering a Global Obsession: How Pop Mart Mastered Modern Marketing

This article was written by Francisco Alhambra Pascual. Francisco is passionate about toys and the stories they tell, and brings over 23 years of...
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