Axis Toys & Gifts, the Australian distributor for Italian publishing house Sassi, has recently launched new additions to their fast-growing Sassi Arts & Crafts Kits. The company has introduced a new mega-sized craft range and more titles to the original range. This move is expected to further strengthen Sassi’s position in this category in 2024.
All of these kits are beautifully packaged in a gift carry case. Upon opening, each kit reveals a tray brimming with engaging activities.
MARKET-READY INNOVATION PACKED FULL TO ENTICE
With their finger on the pulse of what sparks joy in children, Sassi’s new Mega Art and Craft range aligns perfectly with toy retailers’ aspirations to deliver products that resonate and
offer value for money.
Each set is packed full, of fun illustrations and an array of interactive elements to unleash creativity including 3D models, dioramas, stickers, mini models for play within the activities, scratch art sheets and paper glitter and squares to make everything sparkle! If that’s not enough, there’s a 32-page activity book to keep them busy for literally hours! FSC Certified as per all Sassi’s printed range.
A KALEIDOSCOPE OF THEMES TO INSPIRE EVERY CHILD’S CREATIVITY
The Mega Arts & Crafts range includes five popular themes — Unicorns, Princesses, Dinosaurs, Mermaids & Vehicles available now. Retailing at $39.99, these larger sets allow retailers to upsell from the existing travel-size Sassi Art & Craft Kits, which retail for $21.99. Perfect for those key holiday and birthday milestones.
The titles cover everything from classics, such as Dinosaurs and Fairies, Holidays, My Day, and Space, to new titles, including The Earth, Human Body, and Christmas.
A WONDER OF GAMES AND PUZZLES WITH SASSI
In Sassi’s game segment, there are six new gift-boxed games. Each features vibrant illustrations and fun fact books, which Sassi is best known for. The lineup includes several classic games such as Snakes & Ladders, and Ludo, reimagined in Sassi’s playful and clever value-added style. Each gift-packed game also includes a board book. While their 40 piece puzzle range keeps expanding with new titles including Flowers, Trains, Firefighters, Insects Animals and Birds — all featuring 3D pieces and again a true Sassi point-of-difference with a complementing board book to expand topical interaction.
MORE READING FROM AN EARLY AGE
Based on demand, Sassi has notably expanded their “My First” board book series, catering to early learners with a broad selection of themes from friendship and family to STEM. The latest May shipment brings more innovative sound books and pocket-sized touch-and-feel editions covering diverse topics such as STEM and environmental themes. With an RRP of $19.99, these new additions make the series an appealing and affordable resource to nurture young readers’ love for learning in a handy practical format.
SASSI’S RANGE PROVIDES A FOUNDATION OF LEARNING THROUGH CREATIVITY
The Sassi team understand that parents are looking for more than just entertainment for their children; they’re seeking opportunities for growth, learning, and moments of genuine connection — something they can enjoy together. That’s why Sassi, is focused on developing products that aren’t just fun but are substantial in content, designed to challenge young minds in a supportive way.
For those who value the importance of both education and environmental stewardship, the range offers a conscientious choice.
This article originally appeared in Edition 9 of The Toy Universe Magazine
