NeeDoh – Finding moments of Calm amidst Chaos
In today’s fast-paced world where mental health awareness is rising rapidly, NeeDoh, produced by Schylling is the sensory and fidget leader. Every stretch, squeeze or squish is groovy bliss at home, work and play. It’s the ultimate feel-good fun for kids, teens and adults.
Celebrities and some of the world’s largest influencers continue to drive NeeDoh’s success on socials. To date the NeeDoh hashtag has amassed over 250 million views on TikTok alone; with over 150K devoted brand ambassadors.
NeeDoh continues to innovate with new designs, fillings, and textures that fans love! With over 25 NEW NeeDoh styles in 2026, the vibrant line up includes Jelly Squish, Nice-Sicle, Nice-Cream Cone and Super Giant Fuzz Ball. The best-selling “Nice Cube” has expanded to include a Multi-pack of the Teenie size; a “Candy Swirl” special edition for Christmas release, a XL Nice Berg with Glitter & Glow features. A broad range of seasonal items to celebrate Easter, Halloween and Christmas is also available.
William Valentine welcomes Rainbow Loom® including a Care Bears collab
Rainbow Loom® is a category leader in the craft and toy aisles, dominating rubber band crafting and jewellery-making with its innovation, brand strength, and passionate global community. Rainbow Loom® has inspired millions of children and adults to craft bracelets, charms, and wearable art using its iconic pegboard loom and colourful elastic bands.
In 2026 Rainbow Loom® will launch a captivating collection of co-branded products featuring the beloved Care Bears characters. This collaboration will offer fans a unique opportunity to create their own Care Bears-inspired jewellry and crafts using beads & charms.This partnership between Cloudco Entertainment and Rainbow Loom® exemplifies their shared commitment to providing fans with high-quality and engaging products that promote imagination, creativity, and the core values of sharing, caring, and kindness.
Curious Universe – Made for Kids Who Love to Create
Calling all stationery PEN-thusiasts – Pen Maker Magic is coming to Australia from June 2026!
Mix ’n’ match adorable pen pals, beads, charms, trinkets and magic gel to create your own unique pen designs to swap and share with your friends.
Start by mixing and matching your favourite trinkets and charms, fill your pen with your custom combo. Finish it off with a cute, collectible topper – and just like that, you’ve created your own magic pen masterpiece!
Pen Maker Magic is designed especially for kids aged 6+ with big imaginations, bold personalities and a flair for creativity. These kids want more than just a pen – they want an experience! From kawaii cuties to magical unicorns, our trend-led designs keep kids excited and engaged with styles they love.
Keycraft goes Jumbo!
Keycraft supersizes your favourite foods and animals including a Jumbo Burger, Banana, Poptart, Croissant, Duck or Capybara…and wait for it, a Corgi Butt! Designed for squeezing, stretching, and squishing, the Jumbo Squish range is sure to provide lots of sensory enjoyment. Perfect for stress relief or simple sensory play, irresistibly soft, slow-rising, and packed with appeal it’s a standout addition to any toy display.
ZiNG Toys debuts ROPEBOT – Stuck on Fun!
With 8 characters to collect in the first series, they have funky hair with fully poseable “rope” bodies. Suction cup hands and feet allow kids to connect them together, and Stik ‘em everywhere!
To see the full collection please visit www.williamvalentine.com.au
This article also appeared in Edition 20 of The Toy Universe Magazine
