As consumer demand for shared experiences continues to drive growth across the games category, Asmodee is showcasing a strong mix of proven brands and exciting new releases at this year’s ATA Sydney Mid-Year Toy Preview, offering retailers fresh opportunities across family, party and strategy gaming.
Leading the line-up is the ever-popular Exploding Kittens range, a brand renowned for its unique blend of humour, accessibility and replay ability. New additions including Exploding Kittens: Curse You and Exploding Kittens: Rage Mode bring fresh twists to the franchise, while titles such as Berry Cherry Parrot Punch, I Suck at Drawing, Dead Therapist and Boba Blast further expand the brand’s appeal in the fast-growing social and party games segment.
Joining the showcase is Anomia, a fan-favourite known for its fast-paced word association game play that creates memorable moments for families and friends. Its broad appeal and easy-to-learn format continue to make it a strong performer in the social gaming category.
Retailers will also have the opportunity to explore products from key partner brands including Big Potato, Lucky Egg and Blue Orange. Together, these ranges offer a diverse mix of innovative family and party games that combine engaging gameplay with strong shelf appeal, catering to consumers seeking fun, interactive experiences for all ages.
Another major focus is the continued expansion of the globally successful Spot It! range. Recognised for its simple game play and universal appeal, Spot It! continues to attract new audiences through a growing portfolio of licensed editions. This year’s releases include Lilo & Stitch, Spider-Man, K-pop Demon Hunters and The Lord of the Rings, creating exciting opportunities for retailers to capitalise on some of today’s most recognisable entertainment properties.
Alongside these new releases stands one of tabletop gaming’s most enduring success stories: CATAN. A cornerstone of modern board gaming, CATAN continues to attract both new and experienced players. This year, Asmodee is highlighting CATAN On the Road and CATAN Zip, compact and portable editions that bring the beloved trading and settlement experience to new occasions for play. Designed for travel, holidays and gaming on the go, these formats provide retailers with additional ways to engage existing fans while introducing the brand to new audiences.
Collectively, the brands and products on display demonstrate Asmodee’s commitment to delivering experiences that bring people together. From quick-play party games and family favourites to licensed products and strategy classics, the portfolio offers retailers a compelling combination of innovation, accessibility and proven consumer appeal.
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This article also appeared in Edition 21 of The Toy Universe Magazine
