The LEGO Group and The Pokémon Company International announce the latest LEGO® Pokémon™ sets for builders aged 6+, including fan-favourite Pokémon, Pikachu, Charizard, Squirtle, Gengar, Mewtwo and more.
Today, the LEGO Group and The Pokémon Company International unveiled the latest sets in the LEGO® Pokémon™ range, bringing to kids around the world even more opportunities to play with their favourite Pokémon in LEGO brick form. Thanks to LEGO SMART Play technology, builders will feel like Pokémon Trainers, as their beloved LEGO Pokémon now have the power to play back. Going beyond building, the sets are all about training, nurturing and battling!
The LEGO SMART Play System is powered by the LEGO SMART Brick – packed with more than twenty patented world-firsts within its technology, making LEGO builds respond to how kids play through light, sound, motion and sensing, all without screens. With twelve new LEGO Pokémon SMART Play sets launching, fans can dive into interactive play with some of their most cherished Pokémon, including Bulbasaur, Charmander, Squirtle, Gengar, Eevee, Mew and more.
Children can feed their LEGO Pikachu a brick-built LEGO SMART Tag sandwich or tickle their LEGO Charizard to get a joyful laugh. The more they play, the stronger the bond, as they prepare for spectacular battles with friends and family.
“We are thrilled to bring together two beloved brands that are known worldwide. For the first time ever, LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group. “LEGO SMART Play is an expansion of our existing LEGO System-in-Play and we are excited to integrate it into our latest LEGO Pokémon sets. It’s all about inviting children to explore, experiment and bring their own ideas to their adventures!”
Julia Goldin, Chief Marketing and Product Officer at the LEGO Group
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International adds “Pokémon has always been about the joy of discovery and connection, and we see every day how powerful imagination can be when it’s nurtured and given the space to grow. Working with the LEGO Group and its SMART Brick technology brings those shared values to life in a new, interactive way. Together, we’re giving young Trainers a hands-on way to engage with the world of Pokémon, as well as opening up new possibilities for a new generation of fans.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International
The new LEGO Pokémon SMART Play sets include a broad variety of builds designed around different Pokémon, their characteristics, environments and training moments. LEGO SMART Play All-in-One sets include everything you need for a SMART Play experience – including at least one LEGO SMART Brick, SMART Charger and LEGO SMART Tags, whilst LEGO SMART Play Compatible sets are designed to expand the play experience, including at least one or more SMART Tags, but not a SMART Brick.
All LEGO Pokémon SMART Play sets are available for pre-order starting from today via www.LEGO.com/themes/pokemon and sets will be available to purchase from August 1st 2026 from www.LEGO.com, LEGO Stores and select retailers in launch markets. Fans can also visit select LEGO Stores in launch markets to experience a LEGO Pokémon™ SMART Play demo and see the new playsets in action.
LEGO SMART Play will continue to expand through new updates, launches and technology – with the LEGO Group set to reveal more additions in the future.
For more information about LEGO SMART Play visit: www.LEGO.com/smart-play
This article also appeared in Edition 21 of The Toy Universe Magazine
