HomeTagsThe Toy Universe Magazine - Edition 21

The Toy Universe Magazine - Edition 21

BY THE TOY UNIVERSE

Why The Us Isn’t One Market

One of the biggest questions we’re asked is what it’s really like doing business in the United States. From the outside, it’s easy to see...

What BYD Can Teach the Toy & Licensing Industry

As I watched reports of a vessel carrying 5,000 BYD vehicles arriving in Australia recently, I found myself reflecting on a much bigger story. On...

For the Love of Toys and Memes: What “6-7” Teaches Us About Gen Alpha’s Lightning-Fast Culture

A year ago kids across the world were shouting two numbers like it was the funniest thing on earth. ‘Six… seven.’ No context. Just...

Beauty, Licensing and Creator Culture Fuel Gui Gui’s Rise

As consumer trends continue to evolve at speed, few toy brands have captured the cultural zeitgeist quite like Gui Gui. Inspired by the beauty...

The Most Important Aisle in Retail — and No One Is Using It

Australia’s supermarkets process millions of transactions every week. They are among the most powerful retail environments in the country, built on scale, consistency and...

Australian Toy Distributors Unveils Major 2026 Product Innovations

Australian Toy Distributors is excited to showcase a range of innovative and premium product launches for the Australian and New Zealand markets in 2026. A...

From Paddington to Pop Culture: Jasnor’s Evolution in Toy Retail

In a toy and giftware landscape that constantly reinvents itself, Jasnor has proven that longevity is not about standing still—it is about evolving with...

Asmodee Brings Fresh Energy to the Table at ATA Sydney Mid-Year Toy Preview

As consumer demand for shared experiences continues to drive growth across the games category, Asmodee is showcasing a strong mix of proven brands and...

Build, Train, Nurture & Battle: New Lego® Pokémon™ Smart Play Sets Allow Children to Feel Like Pokémon Trainers!

The LEGO Group and The Pokémon Company International announce the latest LEGO® Pokémon™ sets for builders aged 6+, including fan-favourite Pokémon, Pikachu, Charizard, Squirtle,...

Hasbro Continues Worldwide “Apology Tour” with 40th Anniversary Theatrical Return of The Transformers: The Movie

The Transformers: The Movie back to theatres for its 40th anniversary, inviting fans to relive the action, the music and yes… that moment. The loss...

ATA Industry Networking Golf Day 2026

On Thursday 14th May, the ATA hosted our annual Industry Networking Golf Day, and what a cracking day it turned out to be! Melbourne...

Pokémon at 30 — The Phenomenon that Refused to Fade

How a trading card craze became one of the most powerful brands in global entertainment — and why Australia became part of the story. Thirty...

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