Moose Games, the gaming innovation division of award-winning Moose Toys, announced the launch of Pickleball Blast, a family board game that puts a new spin on America’s fastest growing sport, pickleball. A first-of-its-kind pickleball showdown where players always have the home court advantage, Pickleball Blast will launch exclusively at Target stores nationwide and online on February 18, with expanded retail rollout in the fall.
“Pickleball Blast is the newest proof point of Moose Games’ innovation and our keen ability to spot trends. It capitalizes on pickleball’s place in pop culture and offers the lively game play of the sport in whole new way,” said David Norman, president, Moose Games. “Our team has put a great ‘dill’ of creativity into reinterpreting the incredible enthusiasm for the sport and it’s sure to score big with fans of the sport and board games alike. We look forward to ‘relishing’ in its success and continuing to win big in the games category.”
Serving up big dill energy and fast-paced, competitive fun, the two-player game for ages eight and up features a board game-size tabletop court and net with attached “Screamin’ Pickle” launcher and two thumb-action pickleball paddles. Using the thumb-action pickleball paddles, players will be serving, slamming and swatting to send the Screamin’ Pickle soaring; aiming to smash their opponents by flipping the pickle lids at the other end of the court. Opponents defend their jars by blasting the Screamin’ Pickle back. When a player flips two of their opponent’s lids, they earn one point – whoever earns four points first leaves their opponent in a “pickle” and takes home the win.
Moose will support Pickleball Blast throughout the year with an integrated 360-marketing plan, advertising, public relations and strategic partnerships with key lifestyle influencers.
Pickleball Blast will be available for $19.99
For more information about Pickleball Blast, visit moosetoys.com and follow Moose Games on Instagram at @Moose_Games_
