Just Play announced today a global master toy licensing agreement with Dr. Seuss Enterprises. This multi-year partnership spans a broad portfolio of beloved Dr. Seuss stories and characters, like the Grinch, as well as a brand-new line inspired by the upcoming The Cat in the Hat feature film, arriving in theaters November 6, 2026.
Under this agreement, Just Play will develop a wide-ranging toy line inspired by the whimsical worlds of Dr. Seuss, rooted in the nostalgia and storytelling enjoyed for generations – and reimagined for today’s kids and families. The collection will provide play for all ages, ranging from plush and collectible figures, to arts & crafts, and more, all celebrating the signature heart and messages found within Dr. Seuss’ beloved stories.
“Dr. Seuss’ imaginative characters and stories have delighted generations, and we’re incredibly excited to bring that magic to life through play,” said Jess Richardson, Senior Vice President, Global Licensing and New Business Development, Just Play. “With the upcoming The Cat in the Hat theatrical feature film, we have an incredible opportunity to connect with longtime fans and to engage a new generation through imaginative and collectible play.”
This partnership invites Dr. Seuss fans – both young and young at heart – to experience the joy of their favorite characters through high-quality, nostalgia-rich toys that inspire.
Jimeka Broussard, Senior Director, Global Licensing & Sales at Dr. Seuss Enterprises, stated, “Dr. Seuss stories remind us that imagination can take you anywhere, and we’re thrilled to partner with the team at Just Play who share our passion for storytelling and creativity. This collaboration opens the door to new types of play experiences, bringing beloved Dr. Seuss characters to life in more ways that spark joy in new and innovative ways.”
