The Brand Licensing Group (BLG) is pleased to announce it has entered into a distribution agreement with PMI for the Australian market for the brands: Fuggler, Care Bears x Hello Kitty, Skifidol Italian Brainrot, Fast and Furious plus more, further strengthening its position as a leading distributor of licensed consumer products.
PMI is globally recognised for its expertise in developing and delivering innovative, accessible collectible and toy products. With a strong track record of combining creativity, quality, and affordability, PMI continues to engage consumers across multiple international markets.
Under this new agreement, BLG will introduce a range of highly anticipated collectible lines to Australia, including Fugglers, Care Bears x Hello Kitty, Skifidol Italian Brainrot and Fast and Furious. The launch is scheduled for Q3 2026.
Fugglers, known for their quirky and mischievous personalities, have already achieved significant global traction, with more than 8 million units sold worldwide. The brand recently experienced exceptional demand in the United States, selling out across 3,000 Walmart stores, further demonstrating its strong consumer appeal.
The upcoming PMI range will expand the Fuggler universe, offering fans a new and engaging way to interact with the brand through innovative collectible formats.
Care Bears x Hello Kitty unites two iconic global brands in a standout collectible range that blends nostalgia with fresh appeal. Skifidol Italian Brainrot taps into one of today’s most viral trends, translating its unique cultural energy into an exciting new collectible format. Fast and Furious brings the world’s leading action franchise into the collectibles space, delivering a bold and dynamic experience for fans and collectors alike.
“This partnership marks an exciting milestone for BLG as we continue to bring globally successful and culturally relevant brands to the Australian market,” said Jon Marshall, Managing Director at The Brand Licensing Group. “We are confident that PMI’s unique approach to collectibles will resonate strongly with local retailers and consumers alike.”
Omer Dekel, CEO of PMI, added: “Australia is an exciting and strategic market for us. Partnering with BLG allows us to bring our most innovative collectible concepts to a highly engaged audience. We are especially excited to introduce new formats within the Fuggler universe and expand our portfolio of globally loved brands in a meaningful way.”
The partnership reinforces BLG’s commitment to delivering high-quality, on-trend licensed products and creating meaningful retail opportunities across Australia. The new line from PMI will give Fuggler fans a whole new way to interact with these mischievous monsters.
