The Toy Association is set to unveil the major trends in toys, play, and youth entertainment for 2025, equipping the global toy community with insights poised to drive business growth and shape product development across the toy landscape.
The anticipated 2025 trends will be unveiled in an exclusive presentation on the first day of Toy Fair®, taking place March 1 to 4, 2025, in New York City. Led by The Toy Association’s expert trend team, this essential session will outline key opportunities within the toy and play industry complemented by real-world product examples showcased straight from the show floor.
For manufacturers, buyers, and other industry stakeholders, participating in this session presents a valuable opportunity to discover emerging consumer preferences and tap into fresh insights and inspiration for designing and marketing products that appeal to today’s toy shoppers.
From commissioning a survey that gauged U.S. parents’ toy shopping preferences to meetings with 100+ toy and entertainment companies to gain further insights, the trends team has invested substantial time examining factors impacting play. With this information, combined with insights gleaned from analyzing parallel industries (fashion, tech, beauty, entertainment, gaming, and others), the team has developed a forecast of predictions that will drive consumer demand throughout 2025.
“Our trend-tracking efforts are both collaborative and thorough,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “We proactively monitor developments across multiple industries that impact the toy sector while enhancing our understanding of the evolving interests of all toy enthusiasts, from children to adults. We are also actively examining how consumers prioritize considerations like sustainability, diversity, and STEAM and MESH education in their shopping decisions while continuing to return to time-proven play patterns.”
For businesses in the toy industry, The Toy Association’s annual trends report serves as an essential resource for success. Companies are encouraged to consider these trends as they interact with products across Toy Fair’s expansive show floor and throughout the year, using them to refine their product development and marketing strategies and attract more media attention. Additionally, The Toy Association will continue to promote these trends to global media throughout the year to enhance the image of the greater toy industry and ensure products align with consumer expectations.
For companies interested in contributing to the trends presentation or showcasing their latest launches, there is still time to connect with the trends team ahead of Toy Fair. For inquiries or to schedule a meeting, contact Maddie Michalik at mmichalik@toyassociation.org.
Additional details about the 2025 Toy Trends Briefing, as well as other educational sessions at Toy Fair, are available at ToyFairNY.com.
