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The Toy Association

BY THE TOY UNIVERSE

Columns

Future Makers: How Creator Culture Is Fueling Hands-On Play

From YouTube’s STEAM content creators and TikTok’s DIY videos to endless streamable programming on platforms like Netflix, today’s entertainment is shaping how kids think...
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Columns

Throwback Toys: Repackaging Nostalgia For Gen Alpha

Retro toys are rolling back into the spotlight in 2026, fueled not only by nostalgia but by a new generation discovering them for the...
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Columns

Cozy Culture: How Comfort-Centered Play Is Influencing the Toy Industry in 2026

Comfort is becoming a key driver in how today’s families choose toys and games. At Toy Fair New York in February, the U.S. Toy Association...
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News

Your Gateway to Global Business — Toy Fair® 2026

Step onto the bustling show floor of Toy Fair® in February, and you’ll find yourself at the heart of the global toy community. For...
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News

The Toy Association™ Announces Strategic New Hires

The Toy Association™ Inc., the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry,...
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News

Toy Association’s “Toy Building” Opens its Doors in El Segundo, Marking Historic Milestone for U.S. Toy Industry

The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing...
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Interviews

We Speak to Kimberly Carcone — Executive Vice President, Global Experiences at The Toy Association™

Toy Fair 2026 will be held in New York City from February 14-17. This iconic global event is the premier destination for discovering innovative...
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News

Toy Association to Reveal 2025 Trends at Toy Fair®

The Toy Association is set to unveil the major trends in toys, play, and youth entertainment for 2025, equipping the global toy community with...
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Interviews

Feature Interview: The Toy Association — We Speak to Mary Couzin and Greg Ahearn

The Toy Association™ has announced that People of Play™ (POP) and its assets will be merging into the Association and that Mary Couzin will...
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News

Majority of Parents are Making Toys The Priority for Their Holiday Budgets — New Toy Association Survey

The Toy Association™ today unveiled the results of a new survey, conducted by Wakefield Research, which gauged 1,000 U.S. parents’ attitudes about toys, play,...
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News

The Toy Association and People of Play Announce Merger

The Toy Association™ has announced that People of Play™ (POP) and its assets will be merging into the Association and that Mary Couzin, founder...
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Articles

From Kidults to Sustainability… Here are the Trends Driving Holiday Toy Sales

The Toy Association™ works throughout the year to identify the toy trends that influence shoppers, meeting with toymakers of all sizes to track what’s...
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