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The Toy Association

BY THE TOY UNIVERSE

Feature Interview: The Toy Association — We Speak to Mary Couzin and Greg Ahearn

The Toy Association™ has announced that People of Play™ (POP) and its assets will be merging into the Association and that Mary Couzin will...

Majority of Parents are Making Toys The Priority for Their Holiday Budgets — New Toy Association Survey

The Toy Association™ today unveiled the results of a new survey, conducted by Wakefield Research, which gauged 1,000 U.S. parents’ attitudes about toys, play,...

The Toy Association and People of Play Announce Merger

The Toy Association™ has announced that People of Play™ (POP) and its assets will be merging into the Association and that Mary Couzin, founder...

From Kidults to Sustainability… Here are the Trends Driving Holiday Toy Sales

The Toy Association™ works throughout the year to identify the toy trends that influence shoppers, meeting with toymakers of all sizes to track what’s...

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