Welcome to the Australian Toy Association’s 2024 Sydney Mid Year Toy Preview

Alice Sanderson
Article by: Alice Sanderson, Executive Manager at the Australian Toy Association

Fortunately, we are passionate about toys and making children happy. It also helps that we’re all big kids at heart. This year’s event is sold out once again and seems to grow in popularity every year.

We welcome back returning members and those new to the Fair. It’s going to be a successful two days of buying and sourcing for the industry.

On Wednesday night we have our networking function at Sahra and following on from a fun and successful evening last year. There are few opportunities where the industry can come together in a relaxed setting so we take advantage when we can.

This year we have also launched a new onsite app for both attendees and exhibitors. The team have worked hard on getting this off the ground in time and we know that those attending will enjoy having the event and its exhibitors at their fingertips.

Bugg Media have also included a listing of exhibitors in The Toy Universe, for those that like a physical copy to take with them.

I would like to make mention of this years’ badge sponsor, BMS Brands. The badges look amazing, and we look forward to seeing everyone with theirs on at the Fair.

Wishing you all a great Sydney Mid-Year Fair, we know it will be a successful one for you and your business.


This article originally appeared in Edition 10 of The Toy Universe Magazine

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