From mystery box FIGS to digital battles, Moose Toys’ latest collectible invites players to rebuild a universe together!
Adventure, strategy and connection collide in ÆRTHLINGS, Moose Toys’ newest collectible phenomenon. From trading FIGS to unlocking rare MUTÆTIONS in the mobile game, players are rewriting the rules of play and rebuilding a universe along the way.
At Melbourne’s PAX Australia, ÆRTHLINGS made its explosive debut, transforming collectible toys and mobile gaming into a seamless adventure. From queue halls to trading corners, fans were hatching, scanning, swapping and building their way into a new world of play.
Created by Moose Toys in collaboration with Modern Games, ÆRTHLINGS invites players into a universe where Mr Dohko and the MOONLINGS have destroyed ÆRTH and only fragments remain. Each “chonk” of the former planet holds a unique creature. Pop open a mystery box, scan the NFC-enabled FIG and hatch your own genetically distinct ÆRTHLING in the free-to-play mobile game. Then you’re off to explore, battle lunar invaders, harvest rare resources and rebuild the world one chonk at a time.
“We’re so excited about our partnership with Modern Games, which has let us bring ÆRTHLINGS to life in a way only Moose can: full of imagination, surprises, and playful fun. Seeing it all in action at PAX was incredible, fans were trading, scanning, and diving straight into the game, and we loved seeing how much they connected with the characters and the world. We can’t wait to see all the universes players will build and the adventures they create!” Said Khia Pledger, Marketing Manager at Moose.
What makes ÆRTHLINGS truly stand out is how real-world trading evolves the digital experience. When players swap their FIGS, they keep the originally hatched characters in game. They also receive MUTÆTION points to level them up, and at the same time, get to hatch a brand new character. Trading is always a win-win experience. “Most collectibles stop at own it, shelve it, forget it,” said Justin Kifer, CEO of Modern Games. “ÆRTHLINGS flips the entire collecting mentality on its head. It transforms collections into real-life connections.”
The PAX launch proved the power of that approach. The stand was buzzing with activity as fans spent hours trading, scanning and connecting.
Over the weekend, more than 3,300 units sold out, and more than 18,000 sampler packs and comics were distributed. Aussie gaming star LazarBeam helped introduce the brand, adding extra excitement and online buzz.
Launching first in Australia with an RRP of $10, ÆRTHLINGS is available at Big W, Kmart, Target, EB Games, Amazon, Toyworld and Toymate, backed by an animated YouTube content series and continuous updates from Modern Games.
With its unique mix of storytelling, collectible FIGS and connected gameplay, ÆRTHLINGS is more than just a toy. It is a social and imaginative experience built for today’s connected players. The fate of ÆRTH is in their hands.
This article also appeared in Edition 18 of The Toy Universe Magazine
