To celebrate the arrival of the first-ever LEGO® Bluey™ sets, LEGO Australia recreated one of the show’s most iconic moments – this time, in LEGO brick form. Fans were invited to celebrate the launch by stepping into the world of Bluey with a playful tribute to the Heeler family’s ice cream trip to Brisbane’s South Bank, as seen in season two of the beloved animated series.
The LEGO Bluey Ice Cream pop up brought the iconic episode to life, inviting families to build and discover the endless creative possibilities of LEGO play – together. Kids and their families were able to take part in imaginative role-play fun and choose a scoop of their favourite flavour: Strawberry, Mango, Double Chocolate and Rainbow – served in LEGO brick form!
Guests then visited the picnic area, where they could build their own ice cream from LEGO bricks and relax in the picnic-style play zone.
Set against Brisbane’s iconic skyline, the LEGO Bluey Ice Creamery also featured life-sized LEGO Bluey and Bingo LEGO brick builds. The Bluey build is made of 29,224 LEGO bricks, while Bingo is made of 5,306 LEGO DUPLO bricks! The pair took 190 hours to build – the equivalent of watching the entire Bluey series ten times over!
Builders aged 1.5 – 3 years enjoyed the LEGO DUPLO play zone, which was designed with LEGO DUPLO bricks, ensuring a safe creative experience for toddlers. The LEGO DUPLO area incorporated play through building and dance!
Justine McKenny, Senior Director, Head of Marketing at LEGO Australia and New Zealand, the LEGO Group said:
“It was so exciting to bring the world of Bluey to life in such a playful, fun way and there was no better place to do it than in Bluey’s hometown of Brisbane. The LEGO Bluey Ice Cream pop up is a joyful celebration of imagination, storytelling, and creativity which is everything that Bluey and the LEGO Group stand for.”
The LEGO Group partners with BBC to introduce new LEGO® Bluey™ sets, available now.
Check out the new range of LEGO Bluey sets on LEGO.com/Bluey
This article originally appeared in Edition 16 of The Toy Universe Magazine
