On Sunday, March 2nd, the doors will open to a vibrant playground brimming with everything a child could imagine. As adults, we can also appreciate the value of these products, which not only bring joy to children but also foster their mental and physical development.
The Australian Toy Association (ATA) proudly owns and manages the Fair, with its members representing approximately 90% of the industry. Most of these members will be present during the event’s four-day run.
As the largest trade event of its kind in Australia, the Fair serves as a vital platform for suppliers, retailers, licensors, and other businesses involved in children’s products. Across these four days, deals will be negotiated, orders placed, and meaningful relationships established.
Beyond the bustling show floor, the Fair offers numerous opportunities to network, learn, and unwind. The ATA facilitates several of these occasions, including the Gala Dinner, widely regarded as the industry’s premier event.
Held at the prestigious Crown Palladium, the Gala Dinner which is proudly sponsored by Disney, Jasnor and Mattel hosts around 600 guests, celebrating the people, licenses, and products that make this industry exceptional. It’s also a chance to relax and revel in the success of the Fair’s opening day.
Following the Gala, the 25-Year Club function takes place on Monday evening in Clarendon Rooms A&B at the Melbourne Convention & Exhibition Centre. Open to those who have dedicated 25 years or more to the industry, this event provides a special space to reconnect and share stories.
The popular Women in Toys event, proudly sponsored by Jazwares, now occurs on the Fair’s third morning, thanks to high demand.
Featuring Anni Atkinson Senior Category Manager – Toys, Publishing & FHB Global Consumer Products – ANZ of Warner Bros., Helene Bergeot Vice President, International Marketing of Jazwares, Christine Faulkner Head of Commercial – Toys & Leisure of Big W, Emma Watkins Director of Emma Memma and Apricot Sea Pty Ltd, Kate O’Connor Director of Brands and Licensing of BBC Studios, and a special welcome by ATA President Jacqui Webster VP & General Manager Australia/New Zealand of Spin Master, this session promises to be an inspiring start to the day.
Each year, we partner with a charity, and for 2025, we are proud to support Backpacks 4 Vic Kids. This organisation provides thoughtfully packed crisis and gift bags to vulnerable children aged from birth to seventeen. Representatives from Backpacks 4 Vic Kids will visit the Fair on Wednesday, and we guarantee that all donated products will support a worthy cause.
I extend my heartfelt thanks to everyone who contributes to making the Fair a success each year, from our exhibitors and attendees to our sponsors and supporters. Your efforts ensure this incredible opportunity to connect, conduct business, and sustain the industry continues to thrive.
Wishing you all a fantastic 2025 Toy Fair!
This article originally appeared in Edition 14 of The Toy Universe Magazine
