2025 PRODUCT OF THE YEAR CATEGORIES:
Action Product of the Year
Winner – Jada Godzilla X Kong: Heat-Ray Breath Godzilla Remote Control Figure by Ikon Collectables
Australian Development Product of the Year
Winner – Little Live Pets Really Real Puppy by Moose Toys
Collectable Product of the Year
Winner – Pokemon TCG: Scarlet & Violet Surging Sparks Elite Trainer Box by Banter Toys & Collectibles
Construction Product of the Year
Winner – LEGO ® Star Wars™ R2-D2™ by LEGO ®
Craft & Activity Product of the Year
Winner – Doctor Squish Squishy Maker Glow Edition by Jasnor
Doll of the Year
Winner – Magic Mixies Pixlings & Pegacorn Pack- Unia The Unicorn Pixling and Rainbow Star The Pegacorn Pet by Moose Toys
Educational / STEAM Product of the Year
Winner – MAGNA-TILES microMAGS 26-Piece Travel Set by Johnco
Electronic Product of the Year
Winner – Pets Alive Mama Duck & Baby Surprise by All Brands Toys
Game of the Year
Winner – UNO Show’em No Mercy™ by Mattel
Hobby Product of the Year
Winner – LEGO ® DC Batman™: The Classic TV Series Batmobile™ by LEGO ®
Infant/Pre-School Product of the Year
Winner – The Toniebox by Tonies
Outdoor Product of the Year
Winner – Razor Crazy Cart Shuffle by The Brand Exchange
Plush Product of the Year
Winner – VTech Snugglepillar by Vtech Electronics
Specialty Product of the Year
Winner – Palm Pals by Cotton Candy Imports
Overall Product of the Year
Winner – The Toniebox by Tonies
ENVIRONMENTAL AND SUSTAINABILITY AWARD
Winner – PlanToys Wave Stacker by Modern Brands
2025 JUDGES’ CHOICE AWARD
(0-6) Winner – VTech 3-in-1 Mow and Grow Tractor by VTech Electronics
(7-12) Winner – Gui Gui Single Pack by Moose Toys
(Kidult) Winner – Sling It by U. Games Australia
2025 KIDS CHOICE AWARD
(4-6) Winner – Ollyball by Headstart
Go Play! Bubble Megaphone by Loumet
(7-12) Winner – ZipString Luma – Product Management Group Australia
LICENSED PROPERTY AWARDS
Overall License
Bluey – BBC Studios
Best Promotional Campaign
Winner – Chadstone x Hello Kitty Activation by Haven Global
Pre-School License
Bluey – BBC Studios Australia
Boutique License – Entertainment and Characters
Winner – Sesame Street by Haven Global
ATA RISING STAR AWARD
Adrian Spagnuolo – ToyMonster
