At the 2026 Industry Awards Ceremony, the ATA had the privilege of handing out the prestigious Product of the Year Awards. These Awards are Retrospective and are decided by our judging panel of retailers. As always the calibre of entries was extremely high which is reflected in the list of winners.
Action Product of the Year
Winner
MrBeast Lab Hybrids Fusion Hybrid Lab – Moose Toys
Finalists
- MrBeast Lab Hybrids Fusion Hybrid Lab – Moose Toys
- Beyblade BBX Starter Pack Top – Hasbro
Collectable Product of the Year
Winner
Pokemon TCG: Mega Evolution Phantasmal Flames Booster – Banter Toys & Collectibles
Finalists
- HOT WHEELS® F1® Assortment – Mattel Australia
- Heroes of Goo Jit Zu Minecraft Hero Pack – Moose Toys
Construction Product of the Year
Winner
LEGO® Speed Champions Ferrari SF-24 F1® Race Car – The LEGO Group
Finalists
- Mattel Brick Shop™ Hot Wheels® Corvette® Grand Sport – Mattel Australia
- Mattel Brick Shop™ Hot Wheels® ‘90 Acura NSX – Mattel Australia
Craft & Activity Product of the Year
Winner
VTech Create & Explore Musical Activity Desk – VTech
Finalists
- VTech Doodle & Draw Learning Board – VTech
- GUI GUI Deluxe Pack – Moose Toys
Doll of the Year
Winner
Monster High® Scary Sweet Birthday™ Doll Assortment – Mattel Australia
Finalists
- Gabby’s Dollhouse Movie Feature Mermaid Doll – Spin Master
- Disney Frozen Elsa Styling Head – Just Play Products APAC
Educational / STEAM Product of the Year
Winner
Johnco Kameo DIY Colour Coding Chameleon – Johnco Productions
Finalists
- CONNETIX 48 Piece Bright Portal Pack – Connetix
- Smartivity Pinball Machine – BMS
Electronic Product of the Year
Winner
LeapFrog LeapMove – VTech Electronics Australia
Finalists
- Jurassic World Primal Hatch Interactive Dinosaur & Egg – Spin Master
- Bloomables by Hatchimals Kittyfly – Spin Master
Game of the Year
Winner
Flip 7 – Asmodee
Finalists
- Smart Games IQ Deluxe: Circle – Innovation First International
- Smart Games IQ Bubbles – Innovation First International
Hobby Product of the Year
Winner
VTech Toot-Toot Drivers Learn & Go Train Set – VTech
Finalists
- LEGO® Game Boy™ – The LEGO Group
- iM.Master Limited Edition Holden Sandman – Epic Distribution
Infant / Pre-School Product of the Year
Winner
VTech Toot-Toot Drivers Bluey Road Trip Play Set – VTech Electronics Australia
Finalists
- Toniebox 2 – Tonies
- VTech 3-in-1 Mow & Grow Tractor – VTech Electronics Australia
Kidult / Grown-Up Product of the Year
Winner
Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL – Mattel Australia
Finalists
- VTech Karaoke Light Party – VTech
- Pokemon TCG: Mega Evolution Elite Trainer Box – Banter Toys & Collectibles
Outdoor Product of the Year
Winner
Hape Outdoor Easel – Toynamics
Finalists
- Hot Wheels Monster Trucks Tiger Shark Climber RC – Mattel Australia
- Nerf Minecraft Bow Arc Blaster – Hasbro
Plush Product of the Year
Winner
Scruffaluvs Single Pack – Moose Toys
Finalists
- Hug-A-Lumps (Medium) by ZURU – All Brands Toys
- Aphmau MeeMeows 6″ Mystery Plush Ice Cream – Banter Toys & Collectibles
Specialty Product of the Year
Winner
Micro Rock & Go – Micro Scooters
Finalists
- NeeDoh Nice Cube 2025 Assortment – William Valentine
- Galactic Cruise – Meeple
Overall Product of the Year
Winner
LeapFrog LeapMove – VTech Electronics Australia
Finalists
- Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL – Mattel Australia
- Flip 7 – Asmodee
Special Awards
Environmental & Sustainability Award
Winner
PlanToys Build-a-Garden Blooming Greenhouse – Modern Brands
Finalists
- Bee-Long Eco Crayons – Nourish By Nature
- Cartonic – Action Sale Australia
Judges Choice Awards
Judges Choice 0–6
Winner
VTech Peek & Play Learning House – VTech Electronics Australia
Finalists
- Bluey Fuzzies Collectibles – Moose Toys
- Bluey Digital Camera – Jasnor
Judges Choice 7–12
Winner
Micropets Single Pack – Moose Toys
Finalists
- ZipString Aracna – Product Management
- VTech Secret Safe GRWM Fashion Journal – VTech Electronics Australia
Judges Choice Kidult (13+)
Winner
UNO Elite™ Formula 1 2025 Core Edition Starter Pack – Mattel Australia
Finalists
- LEGO® Editions FIFA World Cup™ Official Trophy – The LEGO Group
- Pokemon TCG: Mega Evolution Ascended Heroes Elite Trainer Box – Banter Toys & Collectibles
Kids Choice Awards
Kids Choice 4–6
Winner
Hot Wheels City™ Transforming Stunt Garage – Mattel Australia
Finalists
- Casdon Streets Ice Cream Parlour Playset – Modern Brands
- Marble Rush Castle Tile Set – VTech Electronics Australia
Kids Choice 7–12
Winner
ZipString Aracna – Product Management Group
Finalists
- Kazaang AquaZ Reaper – BMS Brands
- Power Launcher – Headstart
