The 2024 Toy Hobby and Licensing Fair a Success!

The 2024 Australian Toy Hobby and Licensing Fair has now closed it’s doors for another year and from all accounts it was a great event for all. Over the four days we had more than 5,400 industry members through the doors including exhibitors, retailers, licensors and media companies.

Alice Sanderson
Alice Sanderson
Australian Toy Association

The Fair showcased thousands of innovative products slated for release this year, highlighting award-winning toys and licenses, emerging talents, and established figures in the toy industry. It also spotlighted remarkable women making strides in the business.


The event takes place from Sunday 2nd to Wednesday 5th March 2025 and we encourage you all to save the date as we plan for another successful event for our Industry.

Next on the ATA calendar is the Toy Trade Golf Day. This fun networking event offers an opportunity to get out of the office, dust off your clubs and come join us for a round of Golf at Kew Golf Club. All proceeds will go to the ATACF, ATA’s charity supporting children and families in need. The event takes place on 6th May and if you miss out on this, we are planning more networking events later in the year.

In June, I’ll be attending the International Council of Toy Industries (ICTI) conference in Beijing, where associations worldwide convene to address pertinent issues and explore collaborative opportunities. It’s a chance to exchange insights and strategies on a global scale.

Meanwhile, the ATA team is hard at work preparing for our Sydney Mid-Year event, slated for Wednesday June 26th and Thursday June 27th, at Rydges Hotel in Parramatta. While exhibiting is exclusive to ATA members, industry professionals are welcome to attend for networking and procurement opportunities. Don’t miss the evening function on Wednesday, promising great food and drinks for mingling and networking. More information will be coming soon so keep an eye out on your inbox for further details.

June also marks the inaugural ‘International Day of Play’ on June 11th, designated by the UN General Assembly. Let’s take this opportunity to underscore the significance of play in children’s mental and physical development by spreading this important message far and wide.

There is more to the ATA than just our events of course. We provide safety & compliance advice, industry data and access to exclusive and informative webinars.

If you aren’t a current member and would like to discuss ATA services and opportunities, please feel free to contact us at admin[@]

This article originally appeared in Edition 9 of The Toy Universe Magazine




Latest Posts